How to accept online credit card payments for your business

With new online payment options popping up constantly it can be hard to keep up with the best way for your business to take payments from your customers. The standard method in the past has been to apply to your bank for a credit card merchant account, wait several months for them to set it up, then hook up a payment gateway so your shopping cart can talk to the bank. This can still be your best option if you process payments over the counter with your EFTPOS machine. NZ based options include Paystation, which has lower fees and is

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In Total Control of your Business and Personal Email?

Recently Vodafone announced it was ending its Email service to its Clients. Are you one of the 250,000 clients whom this will affect and how can you make sure the transition is smooth and seamless, so it’s business as usual for you? Email is an important element to a huge number of businesses. Without it, many businesses will cease to operate. If you are on one of the Vodafone services then you need to make some changes before 30 November. What are Your Options? For free personal accounts, Gmail and Outlook are simple and reliable services to switch to however

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Stripe, Paypal or Shopify Payments – which payment processor is best?

There are a plethora of options to choose from when deciding which shopping cart, credit card merchant facility and payment gateway to choose from. In part 1 of this guide I’ll give you an overview of the best New Zealand payment processing options we’ve used for our many e-commerce installations that do not require a payment gateway. In part 2 I’ll take a look at credit card merchant facilities and payment gateways and in part 3, shopping carts or e-commerce platforms. The more services you use the more monthly fees you incur. There’s a fee for the shopping cart, the

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How Does Content Marketing Work

I researched for ages before I bought my cordless drill. Buying the wrong drill would not be the end of the world; I can live with a chuck that doesn’t take 13mm bits or a motor with a little less power. Or I can buy a better drill later. Committing to the wrong brand is another story. Batteries only fit one brand and I’d be stuck with the wrong brand for all my cordless power tools or I’d end up with a mishmash of batteries and tools, each battery compatible with only one tool. I’m not alone in this. People do lots

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Is YOUR website a perfect TEN or a perfect “Belly Flop”?

If I asked “What is your Bounce Rate?” no doubt many different thoughts and images would spring to mind and I might get a variety of answers. A golfer would think about his golf ball hitting the green from a perfect high wedge shot. An Olympic highboard diver may shudder about the possibility of a “Belly Flop” from the 10-metre platform (ouch). In the intriguing world of web design, a Bounce is when a website visitor only views a single page on a website and immediately leaves the site without visiting any other pages. Measuring your website Bounce Rate can

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What is an 80/20 website evaluation?

It’s called the Pareto Principle and it applies to a website just the same as it applies to  your sales conversions or your client revenue sources. Stop and think for a moment, which clients produce 80% of your revenue? That’s right, probably only 20% of the total and you make sure that 20% gets most of your attention. If not, this can be an article topic for another time. Mr Pareto says 20% of effort produces 80% of the results. So applying this to your website it’s logical to assume only 20% of the current content is effectively attracting your

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Marketing and Selling Online is Booming. There are now almost 5 billion web pages live on the Interweb. Where does YOUR website rank?

How do you ensure YOU stand out from your competition in such a way that YOUR website is the only one your clients will return to? Here are some website marketing tips and strategies worth considering and implementing. Choose the right online software There are many different shopping cart options to choose from. Consider who, within your company, will be in charge of updates etc. How skilled is that person on a computer? This should determine which shopping cart you choose. Start with a simple off-the-shelf option – like BigCommerce or Shopify, both will probably do everything you need quickly

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When was the last time you received a red hot referral for YOUR Business?

Maybe an existing client referred your products or services,  or someone in your wider network thought of you.  They trusted you, called you and said “Call Fred Smith and mention my name, he is in the market for some of your widgets“.  How did that make you feel and how quickly did you pick up the phone and call Fred? If that referral went as well as it should have then it was probably one of the easiest sales you made that day.  Better still, the cost of bringing that new client on board was very efficient. Now turn this

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Sales Tips: Position Your Company as Your Industry Leader

It’s a known fact that to be successful in business you not only need to be a good listener but your ability to close a sale has to be even better. In addition you must be a great leader and the expert in your Industry so you build trust and empathy with your Clients. This in turn encourages your clients to come back to you for ongoing repeat business. So what is a Leader? Leaders are people who empower others to achieve great outcomes, whether individually or as part of a team. They help people see issues and opportunities, uncover

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Sales Tips: Question Sell, A Sales Pitch Doesn’t…

Sales Objections are something every Business encounters and they come in all shapes and forms. QUESTIONS SELL, A SALES PITCH DOESN’T… When was the last time you stopped talking to your customers and started to really “Listen” to them? Quite often the sales process within your business overtakes everything rather than converting a prospect or client into a sale. Here’s an example that I experienced a couple of years ago. I was in the market for a new Golf Driver, one that would help me straighten out an annoying “slice” (a left to right fade of the golf ball after contact with the club) that

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