Sales Tips: Position Your Company as Your Industry Leader

It’s a known fact that to be successful in business you not only need to be a good listener but your ability to close a sale has to be even better. In addition you must be a great leader and the expert in your Industry so you build trust and empathy with your Clients. This in turn encourages your clients to come back to you for ongoing repeat business. So what is a Leader? Leaders are people who empower others to achieve great outcomes, whether individually or as part of a team. They help people see issues and opportunities, uncover

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Sales Tips: Question Sell, A Sales Pitch Doesn’t…

Sales Objections are something every Business encounters and they come in all shapes and forms. QUESTIONS SELL, A SALES PITCH DOESN’T… When was the last time you stopped talking to your customers and started to really “Listen” to them? Quite often the sales process within your business overtakes everything rather than converting a prospect or client into a sale. Here’s an example that I experienced a couple of years ago. I was in the market for a new Golf Driver, one that would help me straighten out an annoying “slice” (a left to right fade of the golf ball after contact with the club) that

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Sales Tips: Overcoming Sales Objections

Sales Objections are something every Business encounters and they come in all shapes and forms. One of the most common is the “all things are terrible at the moment” objection. “It’s end of year tax time, money is tight” “People aren’t buying at the moment, the time just doesn’t seem to be right” “It’s too close to Christmas / New Year/ Easter / the dog’s birthday, (or insert any other time related event)” The strange results of these objections are that we sometimes buy into them and even start to offer them ourselves, when it’s our turn to justify diminishing outcomes. We can

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Sales Tips: Promoting Your Price

How do you promote your price to your clients? Every day we are bombarded with price offers for the goods we are looking to purchase. Competition is fierce in retail and online purchasing (and services) so final buying decisions are quite often made on the last piece of information considered in the buying equation – the price. How does your store (physical or online) display your price? Is it just an unqualified visual dollar price or do you assist your client in this final decision by giving them one final incentive? Let’s go back a couple of steps in the buying process. Everyone

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Sales Tip: Make A Good First Impression

YOU HAVE 20 SECONDS TO MAKE A GOOD FIRST IMPRESSION Have you ever arrived at a network function, business meeting, met a great new prospect for your business or maybe attended a BBQ with new friends? The first question that you are asked is “What line of business are you in?” You instantly know from the demeanour of that person there is an opportunity to make a great first impression. Serious business owners immediately slip into their “elevator presentation”. This is a 30 second PREPARED introduction of their business which includes one key benefit it delivers to a client. UNPREPARED

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Sales Tip: Permanent Marketing

Are your Online Marketing Strategies providing you permanent value? 80% of most Marketing doesn’t work, so how do YOU find the 20% that does? Marketing and Advertising have two distinct purposes, building brand awareness and attracting Prospect and Client sales conversions. Marketing is an Investment Marketing is not an Expenditure item, it is a fundamental ingredient for profitability and growth. This comes back to the well known adage of “you have to spend money to make money” and let’s face it, you are not marketing smartly if you are not making money from it. As a small business, marketing is

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SSL Certificates (Secure Socket Layers)

Do you have an SSL Certificate which expires after 31st December 2015? Have you checked that your SSL Certificate has been upgraded from SHA1-SHA2? Do you need an SSL Certificate? SHA1-SHA2 are signature algorithm’s. This is an essential part of SSL security and is one of the basic things that makes an SSL certificates secure for different browsers, applications and software. SHA-1 has been known to be considerably weaker that it was designed to be since at least 2005 – 9 years ago (from Chromium Blog). For that reason it is being replaced with the more secure SHA-2 algorithm (similar

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SMARTPHONE REVOLUTION From Guest Dean Timothy Olsen

Mobile markets are growing at a feverish pace all over the world, thanks to the continued falling cost and rising availability of smartphone technology. People everywhere are equipping themselves with the latest must-own technology, the smartphone, and it seems like you’d get more confused looks for not owning a phone than you would for not owning a television. These are the times we live in now, where smartphone owners can do everything from chatting with family to paying their bills and shopping for auto insurance. With such utility, it’s really no surprise that people feel so lost without their pocket-sized

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