Is YOUR website a perfect TEN or a perfect “Belly Flop”?

If I asked “What is your Bounce Rate?” no doubt many different thoughts and images would spring to mind and I might get a variety of answers. A golfer would think about his golf ball hitting the green from a perfect high wedge shot. An Olympic highboard diver may shudder about the possibility of a “Belly Flop” from the 10-metre platform (ouch). In the intriguing world of web design, a Bounce is when a website visitor only views a single page on a website and immediately leaves the site without visiting any other pages. Measuring your website Bounce Rate can

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What is an 80/20 website evaluation?

It’s called the Pareto Principle and it applies to a website just the same as it applies to  your sales conversions or your client revenue sources. Stop and think for a moment, which clients produce 80% of your revenue? That’s right, probably only 20% of the total and you make sure that 20% gets most of your attention. If not, this can be an article topic for another time. Mr Pareto says 20% of effort produces 80% of the results. So applying this to your website it’s logical to assume only 20% of the current content is effectively attracting your

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Marketing and Selling Online is Booming. There are now almost 5 billion web pages live on the Interweb. Where does YOUR website rank?

How do you ensure YOU stand out from your competition in such a way that YOUR website is the only one your clients will return to? Here are some website marketing tips and strategies worth considering and implementing. Choose the right online software There are many different shopping cart options to choose from. Consider who, within your company, will be in charge of updates etc. How skilled is that person on a computer? This should determine which shopping cart you choose. Start with a simple off-the-shelf option – like BigCommerce or Shopify, both will probably do everything you need quickly

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When was the last time you received a red hot referral for YOUR Business?

Maybe an existing client referred your products or services,  or someone in your wider network thought of you.  They trusted you, called you and said “Call Fred Smith and mention my name, he is in the market for some of your widgets“.  How did that make you feel and how quickly did you pick up the phone and call Fred? If that referral went as well as it should have then it was probably one of the easiest sales you made that day.  Better still, the cost of bringing that new client on board was very efficient. Now turn this

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