30 second brand test – does your brand add value?

Open your web site in your browser. Now hold your business card, your letterhead and a photo of your company vehicle (or any 3 branded ‘things’) next to it. Are they all INSTANTLY recognisable as being from the same company? If they are – congratulations, you are doing better than most. The credibility you built during your last encounter comes with any visitor to your web site. You have a platform of trust from which you can launch a credible sales message. If not – you may have to start building your recognition and credibility from scratch for every visitor

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Baby steps earn faster

Image by floluong via Flickr In our experience, people often have big plans for their web site. And many won’t go live until those big plans are 100% complete. Your web site can spend a year in development waiting for every I and T to be crossed and dotted. Meanwhile it earns nothing. In most cases we successfully convince our clients to start small and go live with stage 1. Existing and future customers are impressed, informed and serviced far better than they would be with no web site.  So our client (that’s you) earns more. Then we add the

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Only one person can tell you the best headline for your web site

Time and again it been proven that your headline is the most important thing on your web site (or sales letter, brochure, newspaper advert etc etc). If you don’t get your readers attention within about 10 seconds you’ll never see them again. So how do you choose the best headline? The only person who can tell you which headline will work best is the person who is about to click (or ignore) the link you want them to click, i.e. you measure it. It’s easier than you might think to set up 3 or 4 potential headlines on your web

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Make Your Ideal Customers Magically Appear

It’s amazing how when you know who your best customers are and you focus on finding more of them, they just walk through the door. Try it yourself – you’ll be surprised. Here’s how: 1. Write a profile for your ideal customer. 2. Hang it on your wall. 3. Read it every day. Related articles Referrals – How Do You Stir Them Up? (blogs.constantcontact.com) The More You Learn Why, The More Your Customer Will Buy (customerthink.com)

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The unauthorised guide to creating happy customers with your web site

We ran a contest on Facebook over the last couple of weeks to find out the most effective thing you’ve done to create a great experience for your customers. People who responded went in the draw to win Debbie Mayo-Smith’s book “101 Quick Tips – Create a Great Customer Experience”. We all know the best way to bring your customers back (with a queue of friends behind them) is to give them a great experience. And you came up with some fantastic… Read the article – The unauthorised guide to creating happy customers with your web site

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