Are you a “Product Pusher” or a “Problem Solver”?

Your customers want answers to their problems, not facts about your products or services. So the more you can solve your customer’s problems the more sales you will achieve. “And how do I do this?” you ask. Well it’s all about “asking better questions” about your customer’s requirements, what outcomes do they want that will make their life easier and more productive, get them higher exposure, make them more revenue, lower their costs, etc, etc, etc.

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Get onto Google places

This may be the most cost effective marketing tool I’ve ever seen . . . Are you on the Google map when somebody local searches for you (e.g. “accountant lower hutt”)? The new Google Places makes it easy to get on the map for your best keyword. http://www.google.com/local/add

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What’s the best way to attract new customers?

There are dozens of ways to attract new customers to your web site. Search engines, article marketing, Google Adwords, old fashioned word of mouth and the list goes on. And here’s the secret: they all work – you don’t have to chase the latest trend to avoid failure. Choose one method that …will work for your business and see it through to the end. Success is usually the difference between trial and completion! What’s your favorite form of marketing? More tips at our next web design seminar – Simplifying the Internet Related articles Make Your Home Page Conjure Customers Google

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Lead your customers through your Sales Funnel

Designing Your Sales Funnel Your sales funnel is the typical path a visitor takes through your web site. In the example opposite people typically visit the home page, then the services page and then the contact us page where our ultimate goal is for them to make an enquiry. And as visitors pass through the funnel … Read the article – web design to increase sales via a funnel

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Define Effective Goals For Your Web Site

Even the simplest web site should have clearly defined goals. If I ask you to shoot these targets, you’re going to find the second one easier to hit because it’s nice and clear. And this is exactly what we need from our goals for our web site. They need to be clear. Every decision that you, your copywriter, your graphic designer and especially your staff make about your web site should be made within the context of your web sites’ goals. This ensures everything that everyone does with your web site is heading in the right direction. So what ever

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Find Your Niche Market to Find Your Best Customers

To find your best customers you need to know: Who they are How they find you What they are looking for What is most important to them, and How to get their attention. You could be forgiven for thinking that to reach a large number of customers you have to advertise on TV, because that’s where the most people are and that’s what the big companies do. That’s just the expensive way to do it. A niche market is a group of people who are looking for something specific and they can usually be reached cost effectively… Read the article

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