Images that show how good your stuff is

Have a quick look at the images on your web site. Are they clear? Do they convey professionalism? Do they show your visitors exactly what they will get from using your service or buying your product? A picture DOES say a thousand words so make them all count! If your images are not up to scratch, look for examples that will impress. Browse www.123rf.com or www.istockphoto.com. Great images are not hard to find. Or call your web designer or graphic designer if you want someone to look after it for you.

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What information don’t you need on your web site?

Image by hooverine via Flickr It can be easy to get a little too carried away when writing content for your web site and you can end up with too much information. Some of it interests nobody. And uninterested visitors leave. Go through your web site with a fine tooth comb. Look at every word and ask yourself “does this word add value?” and “would we lose anything of I removed it? The more you say, the less people hear. So say more with less words.

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30 second brand test – does your brand add value?

Open your web site in your browser. Now hold your business card, your letterhead and a photo of your company vehicle (or any 3 branded ‘things’) next to it. Are they all INSTANTLY recognisable as being from the same company? If they are – congratulations, you are doing better than most. The credibility you built during your last encounter comes with any visitor to your web site. You have a platform of trust from which you can launch a credible sales message. If not – you may have to start building your recognition and credibility from scratch for every visitor

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Baby steps earn faster

Image by floluong via Flickr In our experience, people often have big plans for their web site. And many won’t go live until those big plans are 100% complete. Your web site can spend a year in development waiting for every I and T to be crossed and dotted. Meanwhile it earns nothing. In most cases we successfully convince our clients to start small and go live with stage 1. Existing and future customers are impressed, informed and serviced far better than they would be with no web site.  So our client (that’s you) earns more. Then we add the

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