How Your Marketing Machine Can Increase Conversions by 3200%

Marketing on the internet for bricks and mortar businesses A great marketing machine is one that captures the maximum number of passing visitors then adds them to your repeat sales system where you constantly engage, educate and up-sell them. Every business has a marketing machine. It includes everything that attracts customers to you and everything that encourages them to do repeat business with you. If you design it, tweak it and tune it, it will consistently deliver a growing number of prospects and customers. If you don’t it will work by accident and your business will always do what it

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Turning $50 into $1900 for Christchurch Earthquake Appeal

Anyware Web Design and our team with help from BP have donated $1900 to the Red Cross 2011 Christchurch Earthquake Appeal! It seems all of NZ was affected in some way by the 22 Feb disaster and we felt it was appropriate to dig to the lowest reaches of our pockets to support relief and recovery efforts. We chose Red Cross because they are on the scene responding to needs as they arise. Anyware made an offer to our team: we’ll donate $200 and we’ll match up to $50 donated by each of our extended team. Then we’ll donate the

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Welcome Kaeli

Anyware is delighted to welcome Kaeli Bunt to our team. Kaeli joins us to help with admin, client support and other stuff so you may talk to her next time you call or email us. We’re also very sad to lose Kim. Kim has been a fantastic addition to the team over the last couple of years and is moving in to the health and beauty industry. Good luck and Kim and we hope you love it!

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Thanks for eating our food!

Anyware Annual BBQ 2011 Thanks so much to everyone who came to the Anyware BBQ on Friday. We really enjoyed your company (and possibly the wine too). We hope you enjoyed yourself and maybe even made some useful contacts. We look forward to working with you soon – you don’t have to wait for the next BBQ to call us! Regards, Phil, Mike and the Anyware Team. Contact us – www.anyware.co.nz

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Sales Tip – Closing the Sale

Closing the Sale These can be the 3 words that may kill the whole Sales process. Selling is the simple process of solving other people’s problems so when you know that your selling purpose is going to achieve that result for your Client then why can “the Close” be such a difficult process for so many? Many business owners have two very strong underlying fears of the Sales process and they are: Fear of rejection Not wanting to be seen as a “Pushy Sales person” However if you know and have been told the benefits your Company’s products or services

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How to Hide Your Email Address from Spammers

Spammers use robots to crawl the web, searching for email addresses. If you put an email address like info@anyware.com.nz on your web site, they’ll find it and send you spam. (Hence the fake example here.) This week we added a new feature to the Anyware Content Manager so that instead of adding info@anyware.com.nz to your contact us page, we add {#HIDEEMAIL=info@anyware.com.nz#} and our content manager adds your email address in a format that spam robots can not detect, but you can still click on it and send us an email. Just another example of how we constantly look for ways

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Designing Your Sales Funnel

Your sales funnel is the typical path a visitor takes through your web site. In the example opposite people typically visit the home page, then the services page and then the contact us page where our ultimate goal is for them to make an enquiry. And as visitors pass through the funnel some will naturally drop out – hence the name funnel and the shape of it. Our goals are to increase the number of your best potential customers entering the funnel and decrease the numbers who drop out. Supporting Pages You can see a number of supporting pages down

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Double Your Web Site Marketing Results by Eliminating Waste

For most businesses 20% of your marketing generates 80% of your turnover. Have you identified the 80% of your marketing that does not work and stopped wasting money on it yet? What about the 20%? Are all your marketing efforts focussed on the 20% that gives the best results? If you already measure, test and tune these things in your business then skip to the end of this article. I have a new trick you’ll love.

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How to Increase Enquiries with Your Contact Us Page

Have a look at your contact us page. Go on, have a quick look now. Do you give your prospective clients EVERY POSSIBLE means to contact you? Enquiry form? Email? Phone? Fax? PO Box? Physical Address? Mobile number? Skype, Linked In, Facebook page, etc? Give them all the options so they can do it their way and you’ll get more enquiries. It’s that simple. Some people hate web site enquiry forms and won’t use them. Others don’t trust email while some prefer it because they can CC themselves. Some don’t like using the phone while others will only use the

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