Multiple Options For Web Development

In a world of numerous websites, selecting the right partners for web development is critical. Yes, it really is a partnership, whoever you select for your web development requirements plays a really active role in the progress of your project. It’s even more important if you want to build an ecommerce site of any type where you intend to make money with your site. If the client is not pleased with your website on the first look then you will lose them and it is possible that they will never come back. When you meet someone face-to-face, their first impression

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Smashwords Book Marketing Guide – How to Market any Book for Free (Smashwords Guides)

Learn how to market any book. This popular book marketing primer has helped nearly 100,000 authors and publishers dramatically improve their book marketing results. The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 37 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books. Here’s what you’ll find in the Smashwords Book Marketing Guide: Table of Contents Introduction: About the Smashwords Book Marketing Guide Background on SmashwordsSetting expectationsHow

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Wifi Advertising – Cheap And Effective

Many people are discovering the importance of Wifi advertising to their business. They use this marketing technique, so they can increase their sales and ensure business growth. Wifi marketing is an extremely helpful and powerful tool for a business that wants to increase brand awareness. The best thing about this form of advertising campaign is that it is very economical and powerful. The following are among the various benefits of Wifi marketing to your business. 1. The people will know about your special offers. Latest Marketing Amazon products M: Marketing with Premium Content Access Card M: Marketing 2e is the

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Why You Need A Mobile Website Design

In the recent past, mobile phone usage has increased greatly in all parts of the world. For this, businesses cannot neglect this helpful way to get closer to the consumers. With the improvement in modern day technology, it has become very easy to access the Internet from built-in mobile apps. Mobile browsing incorporates both advertising and network branding in a more immediate way. Marketing your services and products on this expanding and quickly growing channel, you can increase awareness regarding your brand. Mobile web design enables you to design efficient mobile site that will bring plenty of targeted visitors to

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”—Jim McCann, founder of 1-800- FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”—Seth Godin, author of Poke the Box “Likeable Social Media cuts through the

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.   The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic

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Protecting Your Internet Identity: Are You Naked Online?

Today people have an offline reputation and image, but are increasingly creating one or more online personas. Their online image is having an impact on them in many ways. Employers are hiring and firing based on people’s online activities. Criminals are using online identities to abuse or steal from victims. Cyberbullies are taking advantage of those who reveal themselves as vulnerable on grieving or eating disorder sites. Schools are denying admission based on adolescent behaviors broadcast online in social networking sites or media sharing sites such as YouTube. Protecting Your Internet Identity: Are you Naked Online? helps readers understand the

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership,

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