Our friend Susie, who we met browsing online for sports tops, is a busy person and shops online whenever she can. For her mother’s birthday, she went shopping for a nice pair of earrings. The first site she went to had a product description that read something like this: The perfect everyday diamond hoops! These 18ct yellow gold earrings consist of a single row of round brilliant diamonds, claw set on the front of a hinged two piece mount. So did the second. The third site was only slightly different. Now earrings are a bit different from sports tops andContinue reading »
How Can You Win Back Lost Online Shoppers?
An abandoned shopping cart doesn’t have to mean a lost customer. In the last Sales Tip we looked at how coupons are a good way to promote your business. Did you know you can also use them to entice lost customers to return and complete their transaction?
This month let’s look at ways to increase repeat business with your loyal customers and ways to encourage their repeat business with you. Let’s start by thinking about gift certificates and coupons and the most effective ways to promote these within your business. Did You Know Your Customers Love Saving Money? Of course you did! And what better way to increase sales and customer loyalty than by offering them attractive money saving gift coupons to use with their next purchase? Each coupon can be customised, so you can create a discount that fits your marketing campaign. It doesn’t matter ifContinue reading »