With new online payment options popping up constantly it can be hard to keep up with the best way for your business to take payments from your customers. The standard method in the past has been to apply to your bank for a credit card merchant account, wait several months for them to set it up, then hook up a payment gateway so your shopping cart can talk to the bank. This can still be your best option if you process payments over the counter with your EFTPOS machine. NZ based options include Paystation, which has lower fees and isContinue reading »
There are a plethora of options to choose from when deciding which shopping cart, credit card merchant facility and payment gateway to choose from. In part 1 of this guide I’ll give you an overview of the best New Zealand payment processing options we’ve used for our many e-commerce installations that do not require a payment gateway. In part 2 I’ll take a look at credit card merchant facilities and payment gateways and in part 3, shopping carts or e-commerce platforms. The more services you use the more monthly fees you incur. There’s a fee for the shopping cart, theContinue reading »
Our friend Susie, who we met browsing online for sports tops, is a busy person and shops online whenever she can. For her mother’s birthday, she went shopping for a nice pair of earrings. The first site she went to had a product description that read something like this: The perfect everyday diamond hoops! These 18ct yellow gold earrings consist of a single row of round brilliant diamonds, claw set on the front of a hinged two piece mount. So did the second. The third site was only slightly different. Now earrings are a bit different from sports tops andContinue reading »
How Can You Win Back Lost Online Shoppers?
An abandoned shopping cart doesn’t have to mean a lost customer. In the last Sales Tip we looked at how coupons are a good way to promote your business. Did you know you can also use them to entice lost customers to return and complete their transaction?
This month let’s look at ways to increase repeat business with your loyal customers and ways to encourage their repeat business with you. Let’s start by thinking about gift certificates and coupons and the most effective ways to promote these within your business. Did You Know Your Customers Love Saving Money? Of course you did! And what better way to increase sales and customer loyalty than by offering them attractive money saving gift coupons to use with their next purchase? Each coupon can be customised, so you can create a discount that fits your marketing campaign. It doesn’t matter ifContinue reading »