Even the simplest web site should have clearly defined goals.
If I ask you to shoot these targets, you’re going to find the second one easier to hit because it’s nice and clear.
And this is exactly what we need from our goals for our web site. They need to be clear.
Every decision that you, your copywriter, your graphic designer and especially your staff make about your web site should be made within the context of your web sites’ goals. This ensures everything that everyone does with your web site is heading in the right direction.
So what ever your goals are, define them and document them clearly. Share them with everyone who has anything to do with your web site and…