A good web site (and I mean one that your visitors tell you is easy to use) guides people to the next piece of information they are looking for.
Don’t make them work for it. They’ll just leave.
Take a look at every page of your web site. Especially your home page.
After reading this page, what would your visitor want to know or do next?
Do this for every page and you visitors will thank you.
With their wallets.
Want to have this done professionally? Start with a free web site health check / audit for your web site.