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Big Data, Analytics, and the Future of Marketing & Sales

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth:

  • Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI)
  • Turning those insights into well-designed products and offers that delight customers
  • Delivering those products and offers effectively…

    Big Data, Analytics, and the Future of Marketing & Sales

Facebook marketing is a great device for small business owners to appeal to a larger viewers while gaining comments on goods or services. A relationship can be easily built, because it’s easier to respond directly to patrons. Read the tips in this article so you can use Facebook marketing to the best of your ability.

Use Facebook Insights to improve your social media marketing campaign. Check Facebook Insights to find out which updates are the most popular. If possible, share more similar updates. If you notice your subscribers are losing interest in your Facebook campaign, make an effort to create more interesting content for your campaign.

Never let a Facebook page get overridden by spam. You can monitor your page with certain tools, even when you are not online.

Custom tabs can help you make your Facebook marketing strategies more efficient. You can use these tabs to put like-minded information in a particular spot and this will improve the effectiveness and layout of your posting. promotions, contests and Deals can be organized with their own tabs.

Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as manyheadlines and images, and ad copy as you like. You can stop it right away so that you don’t overspend on it if your campaign doesn’t work.

Because of the ability to use mixed-media posts, “share” and comment on pages, and create a dialogue between the patrons and the business, Facebook marketing is a powerful tool. Tapping into the power of Facebook can make it easier to appeal to a wider, more varied audience. Remember these tips for your benefit!