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This month Phil shows you how to earn more from your web site marketing machine by breaking your big scary project into tasty wee morsels. Ask any good business coach how to achieve something big and they’ll tell you to break it into small pieces and schedule regular time in your calendar. You’ll nibble at the pieces and get it done. Nowhere is this technique more effective (or necessary) than improving your web site marketing machine. Read newsletter

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Find Out How Your Customers Find YOU!

It’s December again and we can look back at the Year of 2010 and ponder on the successes within our Businesses. We can think about the things that have worked well and the things that haven’t and we can think about what 2011 might hold for us. Maybe one of the “mysteries” of your Business is: “Where do my best Clients come from, how do they find me?” As a Business Owner, if you haven’t been thinking about this question then you will probably not be sleeping very well at night because if you don’t know the answer then you

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How do your best customers find you?

Answering this question reliably and consistently is just about the holy grail of web site marketing. The more detail you know about how your favourite customer found you, the easier it becomes to find another one just like her (or him or it). Why waste time, money and energy on anything but your most productive marketing? You can easily see from your web stats how many visitors you get from Google for each keyword. But knowing that you had 15 visits from people searching for “lawn mowing wellington” does not tell you which of them are tyre kickers and which

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We just built the simplest file download manager we ever saw!

No longer do Anyware Web Design clients have to mess around with FTP or ask us to upload files such as PDFs or Word docs for them. We’re proud to release the downloads module for Anyware Content Manager. Most content management systems make uploading PDFs, word docs and other files to your web site confusing and hard to manage. So we stripped out all the features that you don’t use and put everything on one screen. Now it’s really easy to upload a PDF or Word doc to your web site and link to the doc from any page on

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Are you an expert?

Let me rephrase that. You ARE an expert. If you were not, you would not be able to do what you are doing now. The real question is how much of an expert do your potential customers perceive you to be? And how do you improve that perception? Image by phauly via Flickr Here are some ways to make a difference: Add amazing testimonials to your web site (unsolicited are best) Ensure the visual design of your web site gives a great first impression Show an impressive portfolio of your best work Make information on your web site easy to

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Images that show how good your stuff is

Have a quick look at the images on your web site. Are they clear? Do they convey professionalism? Do they show your visitors exactly what they will get from using your service or buying your product? A picture DOES say a thousand words so make them all count! If your images are not up to scratch, look for examples that will impress. Browse www.123rf.com or www.istockphoto.com. Great images are not hard to find. Or call your web designer or graphic designer if you want someone to look after it for you.

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What information don’t you need on your web site?

Image by hooverine via Flickr It can be easy to get a little too carried away when writing content for your web site and you can end up with too much information. Some of it interests nobody. And uninterested visitors leave. Go through your web site with a fine tooth comb. Look at every word and ask yourself “does this word add value?” and “would we lose anything of I removed it? The more you say, the less people hear. So say more with less words.

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30 second brand test – does your brand add value?

Open your web site in your browser. Now hold your business card, your letterhead and a photo of your company vehicle (or any 3 branded ‘things’) next to it. Are they all INSTANTLY recognisable as being from the same company? If they are – congratulations, you are doing better than most. The credibility you built during your last encounter comes with any visitor to your web site. You have a platform of trust from which you can launch a credible sales message. If not – you may have to start building your recognition and credibility from scratch for every visitor

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Baby steps earn faster

Image by floluong via Flickr In our experience, people often have big plans for their web site. And many won’t go live until those big plans are 100% complete. Your web site can spend a year in development waiting for every I and T to be crossed and dotted. Meanwhile it earns nothing. In most cases we successfully convince our clients to start small and go live with stage 1. Existing and future customers are impressed, informed and serviced far better than they would be with no web site.  So our client (that’s you) earns more. Then we add the

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Only one person can tell you the best headline for your web site

Time and again it been proven that your headline is the most important thing on your web site (or sales letter, brochure, newspaper advert etc etc). If you don’t get your readers attention within about 10 seconds you’ll never see them again. So how do you choose the best headline? The only person who can tell you which headline will work best is the person who is about to click (or ignore) the link you want them to click, i.e. you measure it. It’s easier than you might think to set up 3 or 4 potential headlines on your web

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