Make Your Ideal Customers Magically Appear

It’s amazing how when you know who your best customers are and you focus on finding more of them, they just walk through the door. Try it yourself – you’ll be surprised. Here’s how: 1. Write a profile for your ideal customer. 2. Hang it on your wall. 3. Read it every day. Related articles Referrals – How Do You Stir Them Up? (blogs.constantcontact.com) The More You Learn Why, The More Your Customer Will Buy (customerthink.com)

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The unauthorised guide to creating happy customers with your web site

We ran a contest on Facebook over the last couple of weeks to find out the most effective thing you’ve done to create a great experience for your customers. People who responded went in the draw to win Debbie Mayo-Smith’s book “101 Quick Tips – Create a Great Customer Experience”. We all know the best way to bring your customers back (with a queue of friends behind them) is to give them a great experience. And you came up with some fantastic… Read the article – The unauthorised guide to creating happy customers with your web site

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Are you a “Product Pusher” or a “Problem Solver”?

Your customers want answers to their problems, not facts about your products or services. So the more you can solve your customer’s problems the more sales you will achieve. “And how do I do this?” you ask. Well it’s all about “asking better questions” about your customer’s requirements, what outcomes do they want that will make their life easier and more productive, get them higher exposure, make them more revenue, lower their costs, etc, etc, etc.

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