Find Your Niche Market to Find Your Best Customers

To find your best customers you need to know: Who they are How they find you What they are looking for What is most important to them, and How to get their attention. You could be forgiven for thinking that to reach a large number of customers you have to advertise on TV, because that’s where the most people are and that’s what the big companies do. That’s just the expensive way to do it. A niche market is a group of people who are looking for something specific and they can usually be reached cost effectively… Read the article

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Search Engine Optimisation – How to get top rankings

A popular myth suggests that adding your keyword phrases to the “meta tags” on your web site will give you great search engine rankings. In fact the meta tags only play a small part in getting your website pages well ranked. To get good, sales producing search engine traffic for a page on your web site you need 3 key things… Read the article – Search Engine Optimisation – How to get top rankings

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Search Engine Marketing – Turn One Article into a Perpetual Marketing Machine

To get good, sales producing search engine traffic for a page on your web site you need 3 key things: Good content on a well constructed page Page Optimisation – a page that is targeted to a popular and relevant keyword phrase Link Popularity – a good variety of high quality links from other web sites that talk about a similar topic (i.e. use similar keywords), and plenty of them. We’ll assume you have a great web site design company, so #1 is covered. With a bit of expertise and elbow grease (or some help from your web designer) you

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This month in Anyware Insights…

Welcome to Anyware Insights 2009. We are looking forward to this year, full of promise and opportunities. We decided to be optimistic about this time that some perceive as ‘tough’ – and we discovered most small business owners have joined us! Each one of us has control over where our businesses are going, it will not come if we sit and wait for it, we are the ones who need to act now in a positive, decisive manner. Learn from every challenge presented. In this issue we look at reinforcing customer contacts through repetition and customer referrals, why it is

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Show Your Prospects You Are A Real, Trustworthy Person And You Know Your Stuff

If you want people to buy products from your web site, they must believe they can trust you. Having an “About” page that tells people all about you can go a long way towards that. 1. Create a personal profile New customers don’t know you from a bar of soap and they want to ensure they’re not giving their hard earned cash to a fraudster. So having a “Personal Profile” or “About” page… Read the article – Show Your Prospects You Are A Real, Trustworthy Person And You Know Your Stuff

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What is an internet domain name and how can it help you?

If you are starting a new business, you probably know that you need to register your domain name to protect it from someone else buying it first. But what exactly are you buying, and what does it have to do with email and web sites? A domain name is like your brand name in cyber-space. You use it to put your own brand name… Read the article – What is an internet domain name and how can it help you?

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Internet Marketing Research Paper – Understand What People Want To Buy

Before the Internet, you had to spend a lot of time and money to find out if people would buy your product. Traditional Methods Require Traditional Investment You didn’t want to learn your product was not quite what people wanted after you had gone to the expense of developing it. So you had to survey people on the street, run telemarketing campaigns or… Read the article – Internet Marketing Research Paper – Understand What People Want To Buy

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How to retain customers through proper use of email

For the same reason you would never SHOUT down the phone at a customer, you should never type an email in UPPER CASE. But what else do you do that might be turning good customers away? As a web designer, I see a lot of emails. And some of the most badly written emails I’ve seen are from merchants. Many of them are far too busy to give the niceties of email a first thought. But at what cost? Read the article – How to retain customers through proper use of email

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