How to retain customers through proper use of email

For the same reason you would never SHOUT down the phone at a customer, you should never type an email in UPPER CASE. But what else do you do that might be turning good customers away? As a web designer, I see a lot of emails. And some of the most badly written emails I’ve seen are from merchants. Many of them are far too busy to give the niceties of email a first thought. But at what cost? Read the article – How to retain customers through proper use of email

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