M: Marketing, 3rd edition

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and

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The Best Premium 2600mAh Portable Lip Stick Charger For Your Mobile Devices

Have you been in a situation where you are in the middle of an important long-distance travel and also you suddenly exhaust charge with your cell phone? Well, I have personally been in many such situations like this and cursed my cell phone several times only until I got a hold of this little, handy lip stick smartphone battery extender device called Voltpod Mini. Voltpod Mini is an awesome smartphone battery extender that's sufficiently small enough and can fit into any bag or pocket and it is made to recharge a battery of mobile devices. I am a regular traveler

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Tips for Designing a Website

Latest Business Amazon productsBusiness Model You: A One-Page Method For Reinventing Your Career A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw “personal business models,” which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business

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Are you Leveraging your Guru-ness through Email and Social?

In the early days of writing my newsletter I often received a less than overwhelming response. It made me wonder if it was worth all the time and effort.  Fortunately, now and then, someone told me they read every article I published, or that they loved a particular article and they ended up buying something because of it. Even if I got no immediate response I knew my efforts were generating business. Go Social … With the growing trend towards social media, people wonder what the future of email marketing is. Well, email marketing is going nowhere. It’s been around

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Simplifying Spam Checks in Online Forms

I visit a lot of websites and when I fill in a form, I regularly have to put in a code so the website can verify that I am a human being and not a machine. Those codes are just so hard to read sometimes, and I regularly get it wrong. I get even more annoyed if I get the code wrong and have to re-enter all or part of the information I’ve already typed into the form. How unfriendly is that? Sometimes I get so annoyed I just give up. Forms that are difficult to use are sometimes the

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Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Used Book in Good Condition As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer.  But these days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?  Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do

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Local Business Website Marketing

Google Places has changed. Again. This time they’re trying to give users a more “active” feel and offer features that work towards benefiting your target audience, making your business stand out. In other words, your Google Places listing is not totally gone; it has just turned social. But there is no need to panic; here’s what yo need to know about Google+ Local pages to help you adapt to the changes. What Does Your Business Need to Do? If Your Business Already Had a Verified Google Places Page: Google+ Local pages are generated automatically for any business that had a

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Features Tell, Benefits Sell

Our friend Susie, who we met browsing online for sports tops, is a busy person and shops online whenever she can. For her mother’s birthday, she went shopping for a nice pair of earrings. The first site she went to had a product description that read something like this: The perfect everyday diamond hoops! These 18ct yellow gold earrings consist of a single row of round brilliant diamonds, claw set on the front of a hinged two piece mount.  So did the second. The third site was only slightly different. Now earrings are a bit different from sports tops and

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