Word of Mouth Marketing: How Smart Companies Get People Talking

FROM THE NEW YORK TIMES, AND USA TODAY MONEY BESTSELLER Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple

Continue reading

Malware – Install It With the Click of a Mouse

Sue is a teacher and her class is making a short video which is a send-up of a scene in a popular movie. Sue has the original movie on DVD and wants to use a piece of the audio from the movie in the video. ( Let’s set aside any copyright infringement in Sue’s actions for a moment). Sue searches for some software that will rip the audio and finds what she wants. Sue starts the installation and when the process asks her if she’d like to install a mywebserach toolbar, she ticks the box. because it seems like something

Continue reading

5 Ways to Engage on Facebook

We have just created a Facebook page for a client, so it seems timely to write an article on the challenge of engaging people. Let’s face it, there are only a few small business who have the sort of product or service that just naturally encourages people to comment and share. You might be able get people to LIKE your page, but that’s not the same as getting them to ENGAGE. Engaging means liking posts, commenting and sharing, and people will only do this if the content is enticing. So if you’re not one of these lucky businesses who just

Continue reading

Exploring The Benefits Of Social Media Marketing

If someone uses the internet regularly, they probably know about Facebook and Twitter. But, not many businesses use it to communicate with customers like they should. Check out the tips given here for using a social media marketing plan for your business. At the end of this post, discover how to use Facebook as a Marketing Tool. Latest Business Amazon productsStart Your Own Business (StartUp Series) Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business. This unmatched guide – the best-selling business startup book

Continue reading

Are You Losing Sales Because of Your Google Maps Listing?

I don’t know about you, but when I want to find where a business is located, I go straight to Google Maps. It’s so easy to use and gives me everything I need. I don’t bother with the online White Pages at all these days, because I find it clunky in comparison. And as for the book, you need a magnifying glass to read it. With Spring approaching, I decided it was time for not just a spring clean but also a spring makeover – starting with new curtains.  I knew the names of a few local businesses and decided

Continue reading

Principles of Marketing (14th Edition)

Learn how to create value and gain loyal customers.   Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.   The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate. Principles of Marketing (14th Edition)

Continue reading

Content Marketing: Insider’s Secret to Online Sales & Lead Generation

**** Amazon #1 Best Seller in Marketing in 2013 **** The Internet has changed marketing for good. People no longer wait to be told what to buy. Instead consumers proactively do research online to make their final purchasing decisions. The best way to reach this new consumer is to provide them with that key information. You need content that will educate, engage, and entertain your consumer about your products and services to make the sale. Content Marketing: Insider’s Secret to Online Sales & Lead Generation is a step by step guide that will teach you the correct way to start

Continue reading

Disc Profiling And What You Need To Know

There are a lot of people that consider DiSC to be a personality test. In truth, DiSC is a personality profiling tool developed to help us understand individual behaviors, personality and temperament. Summarily, DiSC profiling tools provide a better understanding of how people act, interact with others and how they think, Because it is supported by many years of expert research and validation, DiSC has quickly become the world’s widely used profiling tool. And because of its popularity, it is not at all difficult to find companies that you can get DiSC profiling tools from. If you need information about

Continue reading