Features Tell, Benefits Sell

Our friend Susie, who we met browsing online for sports tops, is a busy person and shops online whenever she can. For her mother’s birthday, she went shopping for a nice pair of earrings. The first site she went to had a product description that read something like this: The perfect everyday diamond hoops! These 18ct yellow gold earrings consist of a single row of round brilliant diamonds, claw set on the front of a hinged two piece mount.  So did the second. The third site was only slightly different. Now earrings are a bit different from sports tops and

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How Gift Coupons Help With Repeat Business

This month let’s look at ways to increase repeat business with your loyal customers and ways to encourage their repeat business with you. Let’s start by thinking about gift certificates and coupons and the most effective ways to promote these within your business. Did You Know Your Customers Love Saving Money? Of course you did! And what better way to increase sales and customer loyalty than by offering them attractive money saving gift coupons to use with their next purchase? Each coupon can be customised, so you can create a discount that fits your marketing campaign. It doesn’t matter if

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An Explanation On eCommerce Shopping Cart Solutions

eCommerce Shopping Cart Latest Marketing Amazon productsMARKETING MANAGEMENT: International Edition MARKETING MANAGEMENT: International Edition Almost all of today’s flourishing business owners either may already know or are immediately discovering the value of automation in rising eCommerce shopping cart activity for their businesses. Much like it was with customary business for the past decades, the perfect web business system still practices the “minimum input- maximum output” flow. This specific section of business continues to be unchanged. The rationale is always that automation – or having one’s business setup in a way that it functions by itselfor with minimum input – allows

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