It goes without saying that having a website is critical for the success of any business. But, constructing just another website is not enough to attract potential clients. There are a many things to bear in mind when developing and building a great website, as a matter of fact, it seems like an endless list. However, if you look carefully, there are some details that are more important than others and are frequently used by the most successful websites. Here are a few of the most essential elements that your website should by no means be without.
Good Visual Design – A really good first impression is the key to catch the attention of prospective clients and keep them in your page long enough to take a look at what you have to offer. A site that is not visually appealing can easily put off visitors. The visual elements of a website involve logo, white space, font(s), theme/template, colors and layout. It is important to make use of a well branded design that matches the subject or purpose of your site and helps you to keep your content on the right track.
Content – A great looking site will not be enough to captivate customers. You need to provide relevant and interesting content. Your content must allow users to grasp the advantages of hitting the buy button. Average looking sites with useful and quality content often obtain a lot of traffic than those with outstanding visual design but have poor quality content.
Navigation – The navigation bar is a significant part of your website because it aids your site visitors to explore your site. Thus, it should be organized, uncluttered and above all, easy to use.
Call to Action – This includes banners, graphics, buttons or text that tell users what you want them to do upon visiting your site. When visitors click these elements, they are brought to a different page, usually a sales or sign up form which brings about an effective user-conversation.
Credibility – Your site should have the ability to inspire trust from your visitors. Integrate items that can establish your image as a legitimate source. You can include verified links, give relevant information about you or your business, contact information and social proof. Making sure that your site is without spelling and grammar mistakes also contributes to your credibility.
Mobile Site – Because more and more people are making use of mobile devices to find information or conduct business online, you should make sure that your website is easily accessible and viewable on a variety of mobile devices.
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