Your web site looks great, your customers say they love it and that the information is easy to find.
Job Done.
Or is it? Why aren’t there more orders? What’s going wrong?
Normally, the 2 main problems are:
• You haven’t convinced your prospects to choose you (yet)
• They aren’t ready to buy (yet)
Web site visitors don’t usually make their decision on the first visit to your web site.
They want to choose someone they know and trust. And that takes more than one visit.
The problem is that once they leave, they don’t usually come back.
So it’s up to you to remind them you exist. And convince them to choose you.
Build a relationship with them over time. Show them you are an expert who can be trusted and they are twice as likely to choose you.
And if they are not ready to buy yet, the same relationship and credibility built over time will help them choose you when they are ready.
But if you fail to grab their details as they pass through your web site you’ve lost this customer. Forever.
No opportunity to develop that all important relationship.
Your Irresistible Offer
Both these problems can be overcome by creating an offer that your best customer finds totally irresistible.
What can you give them that will cost you very little and offers them high value?
Perhaps a free report or business health check?
What about a free pizza voucher with their next vehicle WOF?
Here’s a couple of examples:
• Free chocolate & diamond ring selection tips when you browse diamond rings
• Free white paper and Internet Marketing consultation
Once you’ve found your irresistible offer, you can pretty much use it to attract as many customers as you want.
Start by identifying the most successful piece of marketing you’ve ever done and base your offer on that.
For more ideas pay Google a visit and search for things like “special offer heating” or “free offer hypnotherapist”.
See what’s working for your type of business in other areas (or countries) and save yourself some work.
Or save yourself all the work and ask your web site marketing company to do it for you. We have pre-written offers for dozens of industries that can be customised for your business.
Find your irresistible offer, promote it, and the missing customers will come.
Prosperous marketing,
Phil
Web design tips – A lead missed is lost forever
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