Author: Phil Donaldson

A user friendly website responsive to mobile phones and tablets with professional images and easy to read fonts is a great starting point to keep your visitors engaged. What else do you need to create a positive online impression.

Learn about the Pareto’s 80/20 Principle where 20% of effort produces 80% of the results. How does this relate to your website and sales returns.

As marketing and selling online is continually increasing you need to stand out from your competitors. Discover the marketing strategies you need to consider to get the leading edge.

If you want people to make referrals to your products or services you also need to do the same. When a referral comes to you the prospect may have tried to Google your business. What will they find (or not find)?

For a successful business you need to be a great leader and an expert in your field. Building trust and empathy with your clients and customers will encourage them to come back to you for continual business. This article highlights leadership qualities and how small tweaks can make a difference.

Establish trust with your customers by asking questions to find out what then need. Your expert knowledge will help identify the right product for them. This will result in happy customers and repeat purchases as demonstrated in this article.

Long scrolling website or long scrolling home page? Whats is the difference? Will readers scroll? What are the benefits? Find answers to these questions and learn more about long scrolling.

Avoid buying into sales objections and lose a sale. You can do this by having answers prepared for them with a mental script. The same should be for your website and we will show you how.

Love a bargain? The way you promote your sales price on your website (or in store) will determine a sale. Are you following any of these practices?