Features Tell, Benefits Sell

Our friend Susie, who we met browsing online for sports tops, is a busy person and shops online whenever she can. For her mother’s birthday, she went shopping for a nice pair of earrings. The first site she went to had a product description that read something like this: The perfect everyday diamond hoops! These 18ct yellow gold earrings consist of a single row of round brilliant diamonds, claw set on the front of a hinged two piece mount.  So did the second. The third site was only slightly different. Now earrings are a bit different from sports tops and

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How Gift Coupons Help With Repeat Business

This month let’s look at ways to increase repeat business with your loyal customers and ways to encourage their repeat business with you. Let’s start by thinking about gift certificates and coupons and the most effective ways to promote these within your business. Did You Know Your Customers Love Saving Money? Of course you did! And what better way to increase sales and customer loyalty than by offering them attractive money saving gift coupons to use with their next purchase? Each coupon can be customised, so you can create a discount that fits your marketing campaign. It doesn’t matter if

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The Simple Secret To eCommerce Success

This month we look at and question some eCommerce strategies and how we can improve our sales conversions with quality product image displays. “Selling on-line” is essential for some businesses and done well it can be very profitable. But done poorly it can be a drain on your eCommerce investment. Let’s start by thinking about…… A Picture is Worth a Thousand Words – How many times have we heard this expression? When you saw that brochure of the gleaming new car with its sparkling paint job, did it influence your decision to buy? Or that travel catalogue with the setting sun

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