You’re probably aware that people no longer trust advertising. In fact a recent survey revealed that only 14% of people trust adverts.
You may have found yourself constantly increasing your own advertising budget but getting worse and worse results.
So why is this happening?
Well people have had enough of hype and of being told everything they see is the best thing that ever existed. So we’ve evolved back to the old fashioned values our grand parents had.
If you need something, you ask someone you trust where to find it. The evolution back to these old fashioned values has been accelerated by 2 things.
The first thing, ironically, is the Internet.
While half of the Internet is full of hype and over promise, the other half is full of people connecting with people. And when these 2 halves mix, you get connected people helping each other figure out who and what to trust and how to find it.
The 2nd thing is the recession.
People are being much more careful about how they spend their money. They spend more time than they used to finding out what the best product or service is and who to buy it from.
Get Found and Be Trusted
If you want people to choose your business instead of your competitor, you need to make it easier for them to find you & trust you, than it is for them to find and trust your competitor.
Actually, for most businesses your biggest competition is…..
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