Time and again it been proven that your headline is the most important thing on your web site (or sales letter, brochure, newspaper advert etc etc).
If you don’t get your readers attention within about 10 seconds you’ll never see them again.
So how do you choose the best headline?
The only person who can tell you which headline will work best is the person who is about to click (or ignore) the link you want them to click, i.e. you measure it.
It’s easier than you might think to set up 3 or 4 potential headlines on your web site. You measure which one generates the most clicks, then throw the rest away and do it again.
It’s a simple process and one that can help you gain small and consistent improvements to the performance of your web site. Set it up, go back to being busy and then check it again in a month or 3.
Call Anyware Web Design if you’d like to be pleasantly surprised at the extra business this process can create for you.
