To get good, sales producing search engine traffic for a page on your web site you need 3 key things:
- Good content on a well constructed page
- Page Optimisation – a page that is targeted to a popular and relevant keyword phrase
- Link Popularity – a good variety of high quality links from other web sites that talk about a similar topic (i.e. use similar keywords), and plenty of them.
We’ll assume you have a great web site design company, so #1 is covered.
With a bit of expertise and elbow grease (or some help from your web designer) you can absolutely nail your page optimisation and link popularity simply by writing an article and following some straight forward steps to get it published far and wide.
The outcome of this process is …