Everyone loves hearing that magic ‘yes’ from a new client.
But I’ve yet to meet anybody who enjoys making the relentless follow-up calls often required to create that yes.
I learned (and proved for myself) years ago that whoever follows up the most relentlessly gets most of the work.
Even so, I personally struggle with putting those important calls at the top of my list before I move on to preferred tasks (like being audited by the IRD or cleaning the toilet).
So when I discovered another way to follow-up that was even more effective, and required less work …