You only have a few seconds to capture website visitors’ attention. Miss the opportunity and it’s a win for one of your competitors. Don’t lose that opportunity with a website that is past its ‘best-buy’ date. Make sure your website is up to date, easy to use, and has relelvant information.
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On-line Reviews and Why You Should Care About Them
Free advertising. Wouldn’t you like some of that? Encourage customers to give you an on-line review and that’s exactly what you can get. As a business owner you’ll know the value of word-of mouth referrals. Some say it’s better value than any advertising dollar can buy. What is changing about word-of mouth referrals is that more and more they are happening on-line. We are moving from the Yellow Pages to search engines to find local businesses on-line. When we find them, we compare by reading feedback from people who have already used the business. Do you ever compare reviews before
Continue readingWhat is Your Best Target Market?
How has 2011 started for your Business. Are sales targets being met and is new revenue appearing in your Business? Last month we thought about where our best Clients come from, what is your best Target Market. Once you discover that there are new clients out there, no matter how bad you perceive the “sales climate” might be, remember to ask the right questions to uncover their needs. We talked about “Asking Better Questions” a few months ago and this is such an important skill to master. One of my favourite question process that I always save for prospects whom
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