Watch British comedian Michael McIntyre humourous look at online bookings. If your eCommerce business matches McIntyre’s experience them its time to review your online shopping process and make the changes for a positive impression.Continue reading
How Can You Win Back Lost Online Shoppers?
An abandoned shopping cart doesn’t have to mean a lost customer. In the last Sales Tip we looked at how coupons are a good way to promote your business. Did you know you can also use them to entice lost customers to return and complete their transaction?
This month let’s look at ways to increase repeat business with your loyal customers and ways to encourage their repeat business with you. Let’s start by thinking about gift certificates and coupons and the most effective ways to promote these within your business. Did You Know Your Customers Love Saving Money? Of course you did! And what better way to increase sales and customer loyalty than by offering them attractive money saving gift coupons to use with their next purchase? Each coupon can be customised, so you can create a discount that fits your marketing campaign. It doesn’t matter ifContinue reading
This month we look at and question some eCommerce strategies and how we can improve our sales conversions with quality product image displays. “Selling on-line” is essential for some businesses and done well it can be very profitable. But done poorly it can be a drain on your eCommerce investment. Let’s start by thinking about…… A Picture is Worth a Thousand Words – How many times have we heard this expression? When you saw that brochure of the gleaming new car with its sparkling paint job, did it influence your decision to buy? Or that travel catalogue with the setting sunContinue reading
eCommerce Shopping Cart Latest Marketing Amazon productsMARKETING MANAGEMENT: International Edition MARKETING MANAGEMENT: International Edition Almost all of today’s flourishing business owners either may already know or are immediately discovering the value of automation in rising eCommerce shopping cart activity for their businesses. Much like it was with customary business for the past decades, the perfect web business system still practices the “minimum input- maximum output” flow. This specific section of business continues to be unchanged. The rationale is always that automation – or having one’s business setup in a way that it functions by itselfor with minimum input – allowsContinue reading