The Advantages of Prospect Nurturing Practices for CPAs

Prospects are vital to any business, in particular to CPA and accounting firms. Beyond only searching for prospects via effective accountant websites or responding to prospect questions and sales contact, prospects must be categorized and nurtured so that they can be reused and recycled for further business practices. Developing new accounting customers is an important goal. However, lead nurturing also makes sure you don’t let opportunities from the business landscape slip by. The competitive landscape is tough and new business is hard to come by. It would be a shame to miss an opportunity for a great partnership. You want

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