Our friend Susie, who we met browsing online for sports tops, is a busy person and shops online whenever she can. For her mother’s birthday, she went shopping for a nice pair of earrings. The first site she went to had a product description that read something like this: The perfect everyday diamond hoops! These 18ct yellow gold earrings consist of a single row of round brilliant diamonds, claw set on the front of a hinged two piece mount. So did the second. The third site was only slightly different. Now earrings are a bit different from sports tops and
Continue readingTag: marketing online
Use Promoted Posts to Jump Start Your Facebook Engagement
If you are wondering how to kick-start your Facebook business page, regular is agood way to start. However it’s slow going, so why not use promoted posts? They are a cost effective way to get started.
Continue reading5 Website Errors to Put People Off Buying From You
One day a resident of Feilding was reading a newspaper when an article about a local retailer caught her eye. In the article Feilding, was referred to about six times and each time the town’s name was spelt Fielding. Now Feilding does have a unique spelling that contradicts the English Grammar rule of “i before e” so it’s an easy mistake to make, and not one a spell-checker is likely to pick up. This reader though, was understandably annoyed about seeing her town’s name misrepresented in an article she really wanted to read. Consequently, the credibility of the article went
Continue readingOn-line Reviews and Why You Should Care About Them
Free advertising. Wouldn’t you like some of that? Encourage customers to give you an on-line review and that’s exactly what you can get. As a business owner you’ll know the value of word-of mouth referrals. Some say it’s better value than any advertising dollar can buy. What is changing about word-of mouth referrals is that more and more they are happening on-line. We are moving from the Yellow Pages to search engines to find local businesses on-line. When we find them, we compare by reading feedback from people who have already used the business. Do you ever compare reviews before
Continue readingHow Your Marketing Machine Can Increase Conversions by 3200%
Marketing on the internet for bricks and mortar businesses A great marketing machine is one that captures the maximum number of passing visitors then adds them to your repeat sales system where you constantly engage, educate and up-sell them. Every business has a marketing machine. It includes everything that attracts customers to you and everything that encourages them to do repeat business with you. If you design it, tweak it and tune it, it will consistently deliver a growing number of prospects and customers. If you don’t it will work by accident and your business will always do what it
Continue reading