We have just created a Facebook page for a client, so it seems timely to write an article on the challenge of engaging people. Let’s face it, there are only a few small business who have the sort of product or service that just naturally encourages people to comment and share. You might be able get people to LIKE your page, but that’s not the same as getting them to ENGAGE. Engaging means liking posts, commenting and sharing, and people will only do this if the content is enticing. So if you’re not one of these lucky businesses who just
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