Watch British comedian Michael McIntyre humourous look at online bookings. If your eCommerce business matches McIntyre’s experience them its time to review your online shopping process and make the changes for a positive impression.
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5 Website Errors to Put People Off Buying From You
One day a resident of Feilding was reading a newspaper when an article about a local retailer caught her eye. In the article Feilding, was referred to about six times and each time the town’s name was spelt Fielding. Now Feilding does have a unique spelling that contradicts the English Grammar rule of “i before e” so it’s an easy mistake to make, and not one a spell-checker is likely to pick up. This reader though, was understandably annoyed about seeing her town’s name misrepresented in an article she really wanted to read. Consequently, the credibility of the article went
Continue readingIs Your Website Simple, Memorable, Inviting and Fun to Read?
You only have a few seconds to capture website visitors’ attention. Miss the opportunity and it’s a win for one of your competitors. Don’t lose that opportunity with a website that is past its ‘best-buy’ date. Make sure your website is up to date, easy to use, and has relelvant information.
Continue readingA Lead Missed is Lost Forever
Your web site looks great, your customers say they love it and that the information is easy to find. Job Done. Or is it? Why aren’t there more orders? What’s going wrong? Normally, the 2 main problems are: • You haven’t convinced your prospects to choose you (yet) • They aren’t ready to buy (yet) Web site visitors don’t usually make their decision on the first visit to your web site. They want to choose someone they know and trust. And that takes more than one visit. The problem is that once they leave, they don’t usually come back. So
Continue readingHow to Increase Enquiries with Your Contact Us Page
Have a look at your contact us page. Go on, have a quick look now. Do you give your prospective clients EVERY POSSIBLE means to contact you? Enquiry form? Email? Phone? Fax? PO Box? Physical Address? Mobile number? Skype, Linked In, Facebook page, etc? Give them all the options so they can do it their way and you’ll get more enquiries. It’s that simple. Some people hate web site enquiry forms and won’t use them. Others don’t trust email while some prefer it because they can CC themselves. Some don’t like using the phone while others will only use the
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