What information don’t you need on your web site?

less is more
Image by hooverine via Flickr

It can be easy to get a little too carried away when writing content for your web site and you can end up with too much information. Some of it interests nobody.
And uninterested visitors leave.

Go through your web site with a fine tooth comb. Look at every word and ask yourself “does this word add value?” and “would we lose anything of I removed it?

The more you say, the less people hear.
So say more with less words.

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