Certainly marketing has always been an area of business where experimentation thrived It was all about testing out original ways of thinking, being at the head of the market. The pace of change in recent times though has even been a challenge to the types of marketers who pride themselves as being on the cutting edge
Ten years back, for sure, each marketing professional appreciated that he or she had to have a solid plan for the web, and the tools needed to be found to utilise it. Go back five years, the web was acknowledged as a fundamental component of the marketing strategy for most brands. Now however, the users’ online experience, from both static and mobile devices, is the ground zero of a marketing strategy.
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Marketers nowadays do not merely have to comprehend marketing they need to understand technology as well. They must appreciate what it can do, in addition to its developmental story – what it is going to be capable of in years to come. They need to understand how to harness technology especially the applications and the online analytical tools the ensure they can observe how consumers engage with their businesses.
Not only that, people engaged in the world of marketing at present ought to possess a profound appreciation of the ways in which technology has altered consumers, how they behave in changed ways, how they compare and shop and live in information-rich environments how they interpret, sales communications how they arrive at informed decisions.
A marketer in today’s market has to understand the importance of video usage in attracting consumers, the public, has to generate possibilities for how to exploit QR codes, and know how to use geo-location to draw smartphone users as they move around. And perhaps an even larger test for marketers is developing the subtle voice demanded to break into the world of social media,how to generate and deploy content like blogging, the means of talking to consumers in this zone.
A major part of this strategy is going to be attempting to drive so-called inbound marketing, whereby people arrive at the brand via their own activity, instead of reacting to traditional sales-focused communications. These managers will additionally have to make calls about what content is created by the organisation and what is outsourced. A similar scenario is likely with data analysis.
It is, in short, an incredibly challenging and highly rewarding period to be involved in marketing. Those individuals who don’t keep pace, however experienced, will simply be gunned down by the people who understand how the field has altered.
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