As a small business owner you are also responsible for marketing your business. In this book ‘Duct Tape Marketing Revised & Updated’ find out how to develop your marketing plan and execute it.
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Tips for Designing a Website
Latest Business Amazon productsBusiness Model You: A One-Page Method For Reinventing Your Career A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw “personal business models,” which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business
Continue readingDo It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Used Book in Good Condition As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do
Continue readingLocal Business Website Marketing
Google Places has changed. Again. This time they’re trying to give users a more “active” feel and offer features that work towards benefiting your target audience, making your business stand out. In other words, your Google Places listing is not totally gone; it has just turned social. But there is no need to panic; here’s what yo need to know about Google+ Local pages to help you adapt to the changes. What Does Your Business Need to Do? If Your Business Already Had a Verified Google Places Page: Google+ Local pages are generated automatically for any business that had a
Continue readingWord of Mouth Marketing: How Smart Companies Get People Talking
FROM THE NEW YORK TIMES, AND USA TODAY MONEY BESTSELLER Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple
Continue readingExploring The Benefits Of Social Media Marketing
If someone uses the internet regularly, they probably know about Facebook and Twitter. But, not many businesses use it to communicate with customers like they should. Check out the tips given here for using a social media marketing plan for your business. At the end of this post, discover how to use Facebook as a Marketing Tool. Latest Business Amazon productsStart Your Own Business (StartUp Series) Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life your new business. This unmatched guide – the best-selling business startup book
Continue readingPrinciples of Marketing (14th Edition)
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate. Principles of Marketing (14th Edition)
Continue readingContent Marketing: Insider’s Secret to Online Sales & Lead Generation
**** Amazon #1 Best Seller in Marketing in 2013 **** The Internet has changed marketing for good. People no longer wait to be told what to buy. Instead consumers proactively do research online to make their final purchasing decisions. The best way to reach this new consumer is to provide them with that key information. You need content that will educate, engage, and entertain your consumer about your products and services to make the sale. Content Marketing: Insider’s Secret to Online Sales & Lead Generation is a step by step guide that will teach you the correct way to start
Continue readingDisc Profiling And What You Need To Know
There are a lot of people that consider DiSC to be a personality test. In truth, DiSC is a personality profiling tool developed to help us understand individual behaviors, personality and temperament. Summarily, DiSC profiling tools provide a better understanding of how people act, interact with others and how they think, Because it is supported by many years of expert research and validation, DiSC has quickly become the world’s widely used profiling tool. And because of its popularity, it is not at all difficult to find companies that you can get DiSC profiling tools from. If you need information about
Continue readingThe New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the
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