One day a resident of Feilding was reading a newspaper when an article about a local retailer caught her eye. In the article Feilding, was referred to about six times and each time the town’s name was spelt Fielding. Now Feilding does have a unique spelling that contradicts the English Grammar rule of “i before e” so it’s an easy mistake to make, and not one a spell-checker is likely to pick up. This reader though, was understandably annoyed about seeing her town’s name misrepresented in an article she really wanted to read. Consequently, the credibility of the article went
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How Your Marketing Machine Can Increase Conversions by 3200%
Marketing on the internet for bricks and mortar businesses A great marketing machine is one that captures the maximum number of passing visitors then adds them to your repeat sales system where you constantly engage, educate and up-sell them. Every business has a marketing machine. It includes everything that attracts customers to you and everything that encourages them to do repeat business with you. If you design it, tweak it and tune it, it will consistently deliver a growing number of prospects and customers. If you don’t it will work by accident and your business will always do what it
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