We’ve been looking at social media and reviews quite a bit in recent articles. It is becoming much more important and if you don’t think about this you could find your business left behind. I recently found an excellent article by Trond Lyngbø that comprehensively discussed the link between social media, local search engine and public relations. I’ve pulled out some of the key information that is particularly relevant to people running small and medium sized businesses. “A major shift has taken place that alters the way you’re doing business online” Now that’s a powerful statement. What the author is referring
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