Category: Web Design and Marketing Tips

Have a quick look at the images on your web site. Are they clear? Do they convey professionalism? Do they show your visitors exactly what they will get from using your service or buying your product? A picture DOES say a thousand words so make them all count! If your images are not up to scratch, look for examples that will impress. Browse www.123rf.com or www.istockphoto.com. Great images are not hard to find. Or call your web designer or graphic designer if you want someone to look after it for you.

Open your web site in your browser. Now hold your business card, your letterhead and a photo of your company vehicle (or any 3 branded ‘things’) next to it. Are they all INSTANTLY recognisable as being from the same company? If they are – congratulations, you are doing better than most. The credibility you built during your last encounter comes with any visitor to your web site. You have a platform of trust from which you can launch a credible sales message. If not – you may have to start building your recognition and credibility from scratch for every visitor

Image by floluong via Flickr In our experience, people often have big plans for their web site. And many won’t go live until those big plans are 100% complete. Your web site can spend a year in development waiting for every I and T to be crossed and dotted. Meanwhile it earns nothing. In most cases we successfully convince our clients to start small and go live with stage 1. Existing and future customers are impressed, informed and serviced far better than they would be with no web site.  So our client (that’s you) earns more. Then we add the

I found these Marexim Hybrid Convertable bulbs at Mitre10: http://www.marexim.com/www/index.php?id=46 They are brilliant for video lighting. You can swap in a 60w or 25w bulb, or put on a clear or frosted cover to control light diffusion. A brilliant and efficient piece of technology.

It’s electronic waste recycling day in Wellington tomorrow so don’t forget to drop your old computers, screens, phones etc off at the stadium. http://www.eday.org.nz/about-eday/disposal-centres/67.html

Now you can get your Anyware web design tips from our blog, facebook, LinkedIn or Twitter. Facebook, Twitter or LinkedIn change the rules on a regular basis so we’ve moved our content to our web site. What will happen to your content if Facebook changes the rules and bans you?

Add a nice image to your Google Places listing to grab peoples attention when they search for your services. This example shows how the search results have changed… http://www.google.co.nz/search?q=webdesign+wellington Need help? Call Anyware

Sometimes people ask us “how good is your after sales service?” because after their last web company built their web site they never heard from them again. Watch the video

What questions have your customers asked you this week? Add the answers to your FAQ page – you won’t have to answer them over and over AND you may prevent a good prospect from leaving your web site with an unanswered question. More tips like this at our next web design seminar – Simplifying the Internet