Building Trust in the Sale Process

I’ve touched on this subject before and I’m revisiting it again because it’s so important for your sales to be successful. In a nutshell new prospects and existing clients will not buy from you unless there is complete TRUST between you and your client and between the client and your Company. Sounds simple doesn’t it? However, how many times have you lost a client and you scratch your head and wonder why. Then you get a fluffy excuse if you actually dare ask.  Chances are the trust factor either didn’t exist or was diluted enough for the client to go

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Internet And Video Marketing – Be the Trusted Expert

You’re probably aware that people no longer trust advertising. In fact a recent survey revealed that only 14% of people trust adverts. You may have found yourself constantly increasing your own advertising budget but getting worse and worse results. So why is this happening? Well people have had enough of hype and of being told everything they see is the best thing that ever existed. So we’ve evolved back to the old fashioned values our grand parents had. If you need something, you ask someone you trust where to find it. The evolution back to these old fashioned values has been accelerated by

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How Your Marketing Machine Can Increase Conversions by 3200%

Marketing on the internet for bricks and mortar businesses A great marketing machine is one that captures the maximum number of passing visitors then adds them to your repeat sales system where you constantly engage, educate and up-sell them. Every business has a marketing machine. It includes everything that attracts customers to you and everything that encourages them to do repeat business with you. If you design it, tweak it and tune it, it will consistently deliver a growing number of prospects and customers. If you don’t it will work by accident and your business will always do what it

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