Does your web site guide people or leave them hanging?

A good web site (and I mean one that your visitors tell you is easy to use) guides people to the next piece of information they are looking for. Don’t make them work for it. They’ll just leave. Take a look at every page of your web site. Especially your home page. After reading this page, what would your visitor want to know or do next? Now guide them to it with a simple call to action such as: Find out about us, meet our team or contact us with your questions. Do this for every page and you visitors

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Small Business Web Design Tips:- 5 Ways to Build Trust and Boost Sales

So you’ve worked your tail off to get visitors and you can see them on your web stats report. But your phone doesn’t ring. What’s wrong? While there are many boxes to tick, trust is a crucial ingredient. Even if a great prospect believes you can provide the product or service they need, you must win their trust. And if your web site does not ooze with credibility, they will probably call someone else. Here are 5 ways to make it ooze… Brand Branding is by far the most poorly executed aspect of web design, and one of the most

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What is Your Best Target Market?

How has 2011 started for your Business. Are sales targets being met and is new revenue appearing in your Business? Last month we thought about where our best Clients come from, what is your best Target Market. Once you discover that there are new clients out there, no matter how bad you perceive the “sales climate” might be, remember to ask the right questions to uncover their needs. We talked about “Asking Better Questions” a few months ago and this is such an important skill to master. One of my favourite question process that I always save for prospects whom

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How Your Marketing Machine Can Increase Conversions by 3200%

Marketing on the internet for bricks and mortar businesses A great marketing machine is one that captures the maximum number of passing visitors then adds them to your repeat sales system where you constantly engage, educate and up-sell them. Every business has a marketing machine. It includes everything that attracts customers to you and everything that encourages them to do repeat business with you. If you design it, tweak it and tune it, it will consistently deliver a growing number of prospects and customers. If you don’t it will work by accident and your business will always do what it

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Turning $50 into $1900 for Christchurch Earthquake Appeal

Anyware Web Design and our team with help from BP have donated $1900 to the Red Cross 2011 Christchurch Earthquake Appeal! It seems all of NZ was affected in some way by the 22 Feb disaster and we felt it was appropriate to dig to the lowest reaches of our pockets to support relief and recovery efforts. We chose Red Cross because they are on the scene responding to needs as they arise. Anyware made an offer to our team: we’ll donate $200 and we’ll match up to $50 donated by each of our extended team. Then we’ll donate the

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Thanks for eating our food!

Anyware Annual BBQ 2011 Thanks so much to everyone who came to the Anyware BBQ on Friday. We really enjoyed your company (and possibly the wine too). We hope you enjoyed yourself and maybe even made some useful contacts. We look forward to working with you soon – you don’t have to wait for the next BBQ to call us! Regards, Phil, Mike and the Anyware Team. Contact us – www.anyware.co.nz

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Sales Tip – Closing the Sale

Closing the Sale These can be the 3 words that may kill the whole Sales process. Selling is the simple process of solving other people’s problems so when you know that your selling purpose is going to achieve that result for your Client then why can “the Close” be such a difficult process for so many? Many business owners have two very strong underlying fears of the Sales process and they are: Fear of rejection Not wanting to be seen as a “Pushy Sales person” However if you know and have been told the benefits your Company’s products or services

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How to Hide Your Email Address from Spammers

Spammers use robots to crawl the web, searching for email addresses. If you put an email address like info@anyware.com.nz on your web site, they’ll find it and send you spam. (Hence the fake example here.) This week we added a new feature to the Anyware Content Manager so that instead of adding info@anyware.com.nz to your contact us page, we add {#HIDEEMAIL=info@anyware.com.nz#} and our content manager adds your email address in a format that spam robots can not detect, but you can still click on it and send us an email. Just another example of how we constantly look for ways

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Designing Your Sales Funnel

Your sales funnel is the typical path a visitor takes through your web site. In the example opposite people typically visit the home page, then the services page and then the contact us page where our ultimate goal is for them to make an enquiry. And as visitors pass through the funnel some will naturally drop out – hence the name funnel and the shape of it. Our goals are to increase the number of your best potential customers entering the funnel and decrease the numbers who drop out. Supporting Pages You can see a number of supporting pages down

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