Free advertising. Wouldn’t you like some of that? Encourage customers to give you an on-line review and that’s exactly what you get. As a business owner you’ll know the value of word-of mouth referrals. Some say it’s better value than any advertising dollar can buy. What is changing about word-of mouth referrals is that more and more they are happening on-line. We are moving from the Yellow Pagescall to actionto search engines to find local businesses on-line. When we find them, we compare by reading feedback from people who have already used the business. Do you ever compare reviews before
Continue readingAuthor: Phil Donaldson
Latest Websites From Anyware
The latest websites from the Anyware stable:
Continue readingWhat the Heck is a QR Code?
You may not think you know, but you’ve probably seen one. You see them in print publications, in shop windows, real estate boards, bus stops and an increasing number of places. They’re becoming very common in advertising. A QR code is a 2D bar code designed to be used with smartphones that have a QR-code scanner app installed. If you’ve got a smartphone with one of these apps, you can scan this code right now. It links to an Anyware website page that explains more about QR codes and how to create one. Statistics show that more and more of
Continue readingWhat is RSS & Why Should I Add It To My Web Site?
What Is RSS? RSS makes it easier and more likely for visitors to your web site to see your latest content. Start by watching this quick video that explains what RSS is and how to use it: RSS in 100 Seconds Why Should I Add RSS To My Web Site? If you have a BigCommerce online store with regular new products, a blog, a newsletter or any other type of content that you add on a regular basis, adding an RSS feed to your web site allows your customers to subscribe to your feed. Your new content lands in their
Continue readingAn Abandoned Shopping Cart Doesn’t Have to Mean a Lost Customer
How Can You Win Back Lost Online Shoppers?
An abandoned shopping cart doesn’t have to mean a lost customer. In the last Sales Tip we looked at how coupons are a good way to promote your business. Did you know you can also use them to entice lost customers to return and complete their transaction?
Absolutely Positively Maths – Conference Website
If you’re a Maths or Statistics teacher, you know someone who teaches these subjects, or you work in mathematics and statistics, you’ll want to tell them about this new website. All the information they need about the 13th Biennial Maths Conference to be held in Wellington 2013 is right here: Absolutely Positively Maths and Statistics.
Continue readingUpdated website for Soccon 2013 Conference
In 2011 Anyware created the website for the 2011 The New Zealand 2013 Social Sciences Conference – Soccon. The organising committee for the 2013 conference came back to us to refresh and update the site for the next conference. A site that nicely depicts the New Zealand culture, we think you’ll agree, with design from our good friends at Creative Mouse Design.
Continue readingHow Gift Coupons Help With Repeat Business
This month let’s look at ways to increase repeat business with your loyal customers and ways to encourage their repeat business with you. Let’s start by thinking about gift certificates and coupons and the most effective ways to promote these within your business. Did You Know Your Customers Love Saving Money? Of course you did! And what better way to increase sales and customer loyalty than by offering them attractive money saving gift coupons to use with their next purchase? Each coupon can be customised, so you can create a discount that fits your marketing campaign. It doesn’t matter if
Continue readingThe Simple Secret To eCommerce Success
This month we look at and question some eCommerce strategies and how we can improve our sales conversions with quality product image displays. “Selling on-line” is essential for some businesses and done well it can be very profitable. But done poorly it can be a drain on your eCommerce investment. Let’s start by thinking about…… A Picture is Worth a Thousand Words – How many times have we heard this expression? When you saw that brochure of the gleaming new car with its sparkling paint job, did it influence your decision to buy? Or that travel catalogue with the setting sun
Continue readingeCommerce Web Site Design – How To Spy On Your Competitors Keywords
I want to show you how you can spy on your competitor’s keywords, traffic, and visitor demographics. Good e commerce web designers will do this research for you but you can also do it yourself for free using two websites. The first website is Compete dot com and the next is Alexa dot com. Compete dot com allows you to look at the traffic, keywords and demographics of the people visiting your website or your competitors. You can compare websites to see graphs of traffic, or visitor demographics and keywords. You can look at reach or you can see how
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