Love a bargain? The way you promote your sales price on your website (or in store) will determine a sale. Are you following any of these practices?
Continue readingAuthor: Phil Donaldson
Sales Tip: Make A Good First Impression
First impressions count. Do you have your 20 second elevator pitch ready to introduce your business. We have practical suggestions to help you prepare an introduction.
Continue readingSales Tip: Permanent Marketing
For profitability and growth all businesses need to invest in marketing to build brand awareness and on advertising to attract customers converting them to sales. Online marketing is no different. Let us show you some of the online marketing strategies that are available.
Continue readingVideo on your home page
Find out how a “working” video keeps visitors on your website.
Continue readingSSL Certificates (Secure Socket Layers)
To ensure your customers information is safe and secure when shopping in your online store you need an SSL Certificate for your website. If you have not got one or do not know what it is, then find out more here.
Continue readingSMARTPHONE REVOLUTION From Guest Dean Timothy Olsen
Mobile markets are growing at a feverish pace all over the world, thanks to the continued falling cost and rising availability of smartphone technology. People everywhere are equipping themselves with the latest must-own technology, the smartphone, and it seems like you’d get more confused looks for not owning a phone than you would for not owning a television. These are the times we live in now, where smartphone owners can do everything from chatting with family to paying their bills and shopping for auto insurance. With such utility, it’s really no surprise that people feel so lost without their pocket-sized
Continue readingAre you Leveraging your Guru-ness through Email and Social?
In the early days of writing my newsletter I often received a less than overwhelming response. It made me wonder if it was worth all the time and effort. Fortunately, now and then, someone told me they read every article I published, or that they loved a particular article and they ended up buying something because of it. Even if I got no immediate response I knew my efforts were generating business. Go Social … With the growing trend towards social media, people wonder what the future of email marketing is. Well, email marketing is going nowhere. It’s been around
Continue readingSimplifying Spam Checks in Online Forms
I visit a lot of websites and when I fill in a form, I regularly have to put in a code so the website can verify that I am a human being and not a machine. Those codes are just so hard to read sometimes, and I regularly get it wrong. I get even more annoyed if I get the code wrong and have to re-enter all or part of the information I’ve already typed into the form. How unfriendly is that? Sometimes I get so annoyed I just give up. Forms that are difficult to use are sometimes the
Continue readingFeatures Tell, Benefits Sell
Our friend Susie, who we met browsing online for sports tops, is a busy person and shops online whenever she can. For her mother’s birthday, she went shopping for a nice pair of earrings. The first site she went to had a product description that read something like this: The perfect everyday diamond hoops! These 18ct yellow gold earrings consist of a single row of round brilliant diamonds, claw set on the front of a hinged two piece mount. So did the second. The third site was only slightly different. Now earrings are a bit different from sports tops and
Continue readingUse Promoted Posts to Jump Start Your Facebook Engagement
If you are wondering how to kick-start your Facebook business page, regular is agood way to start. However it’s slow going, so why not use promoted posts? They are a cost effective way to get started.
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