I don’t know about you, but when I want to find where a business is located, I go straight to Google Maps. It’s so easy to use and gives me everything I need. I don’t bother with the online White Pages at all these days, because I find it clunky in comparison. And as for the book, you need a magnifying glass to read it. With Spring approaching, I decided it was time for not just a spring clean but also a spring makeover – starting with new curtains. I knew the names of a few local businesses and decided
Continue readingPrinciples of Marketing (14th Edition)
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate. Principles of Marketing (14th Edition)
Continue readingContent Marketing: Insider’s Secret to Online Sales & Lead Generation
**** Amazon #1 Best Seller in Marketing in 2013 **** The Internet has changed marketing for good. People no longer wait to be told what to buy. Instead consumers proactively do research online to make their final purchasing decisions. The best way to reach this new consumer is to provide them with that key information. You need content that will educate, engage, and entertain your consumer about your products and services to make the sale. Content Marketing: Insider’s Secret to Online Sales & Lead Generation is a step by step guide that will teach you the correct way to start
Continue readingDisc Profiling And What You Need To Know
There are a lot of people that consider DiSC to be a personality test. In truth, DiSC is a personality profiling tool developed to help us understand individual behaviors, personality and temperament. Summarily, DiSC profiling tools provide a better understanding of how people act, interact with others and how they think, Because it is supported by many years of expert research and validation, DiSC has quickly become the world’s widely used profiling tool. And because of its popularity, it is not at all difficult to find companies that you can get DiSC profiling tools from. If you need information about
Continue reading5 Website Errors to Put People Off Buying From You
One day a resident of Feilding was reading a newspaper when an article about a local retailer caught her eye. In the article Feilding, was referred to about six times and each time the town’s name was spelt Fielding. Now Feilding does have a unique spelling that contradicts the English Grammar rule of “i before e” so it’s an easy mistake to make, and not one a spell-checker is likely to pick up. This reader though, was understandably annoyed about seeing her town’s name misrepresented in an article she really wanted to read. Consequently, the credibility of the article went
Continue readingReviews – The Backbone of Searching for Businesses Online
We’ve been looking at social media and reviews quite a bit in recent articles. It is becoming much more important and if you don’t think about this you could find your business left behind. I recently found an excellent article by Trond Lyngbø that comprehensively discussed the link between social media, local search engine and public relations. I’ve pulled out some of the key information that is particularly relevant to people running small and medium sized businesses. “A major shift has taken place that alters the way you’re doing business online” Now that’s a powerful statement. What the author is referring
Continue readingIs Your Website Simple, Memorable, Inviting and Fun to Read?
You only have a few seconds to capture website visitors’ attention. Miss the opportunity and it’s a win for one of your competitors. Don’t lose that opportunity with a website that is past its ‘best-buy’ date. Make sure your website is up to date, easy to use, and has relelvant information.
Continue readingThe New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the
Continue readingSmall Business Marketing – Your Ultimate Guide: A Complete Guide to Construct and Implement a Marketing Plan that Integrates Both Traditional … Marketing Methods for Your Small Business.
Small Business Marketing Your Ultimate Guide is designed for three main groups of people: 1) Startup business owners, even a one-person operation 2) Seasoned business owners who are looking for new strategies and possibly revisiting traditional strategies to improve their overall marketing and ultimately their revenues and profits 3) Other marketers seeking to help their clients with ways of mixing traditional and new strategies Today, marketing has changed. There are new strategies because of the Internet, but that doesn’t mean turning your back on traditional marketing venues that are still very useful with the right messaging. The key is recognizing
Continue readingManaging a Facebook Business Page is Easier With a Personal Profile
Setting up a Facebook business page is really easy if you already have a personal profile – aka a Facebook personal page. If you don’t have a personal page and aren’t particularly interested in one, but do want a business page, we recommend you create a personal profile first. It will make managing your business page so much easier. You don’t have to use the personal page for anything other than logging into your business page. Nobody else ever has to see it if you don’t want them to! Though the two pages might look connected and you do use
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