Many tricks and pointers exist to help you up the popularity and effectiveness of your accounting practice website. How you craft your landing page is one such technique. The landing page either persuades the potential clients who are sent there to explore your website more deeply or turns them away. Every time a person clicks on a search engine result, an internet marketing ad, or a social network link, his or her browser opens a landing page. The initial concept or search term that drew that visitor to your page must thus be a theme which is amplified on your
Continue readingTag: CPA websites
Streamline Your Firm’s Operations- Properly Bring CPA Websites to the Next Level
In today’s difficult economy almost all CPA businesses are exploiting expertly designed CPA websites to boost their advertising plans. CPA websites offer much more value than just marketing. They also can shrink your operating overhead, and help you shrink staff costs as well. One good way of reducing your operating overhead is changing from sending traditional newsletters through the postal service, and changing to an email service. There are many available. They will develop and send your electronic newsletters for your firm. This brings down the costs of printing, postage, and staff costs to label and fill your envelopes. It
Continue reading