In the early days of writing my newsletter I often received a less than overwhelming response. It made me wonder if it was worth all the time and effort. Fortunately, now and then, someone told me they read every article I published, or that they loved a particular article and they ended up buying something because of it. Even if I got no immediate response I knew my efforts were generating business. Go Social … With the growing trend towards social media, people wonder what the future of email marketing is. Well, email marketing is going nowhere. It’s been around
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Use Promoted Posts to Jump Start Your Facebook Engagement
If you are wondering how to kick-start your Facebook business page, regular is agood way to start. However it’s slow going, so why not use promoted posts? They are a cost effective way to get started.
Continue reading5 Website Errors to Put People Off Buying From You
One day a resident of Feilding was reading a newspaper when an article about a local retailer caught her eye. In the article Feilding, was referred to about six times and each time the town’s name was spelt Fielding. Now Feilding does have a unique spelling that contradicts the English Grammar rule of “i before e” so it’s an easy mistake to make, and not one a spell-checker is likely to pick up. This reader though, was understandably annoyed about seeing her town’s name misrepresented in an article she really wanted to read. Consequently, the credibility of the article went
Continue readingReviews – The Backbone of Searching for Businesses Online
We’ve been looking at social media and reviews quite a bit in recent articles. It is becoming much more important and if you don’t think about this you could find your business left behind. I recently found an excellent article by Trond Lyngbø that comprehensively discussed the link between social media, local search engine and public relations. I’ve pulled out some of the key information that is particularly relevant to people running small and medium sized businesses. “A major shift has taken place that alters the way you’re doing business online” Now that’s a powerful statement. What the author is referring
Continue readingIs Your Website Simple, Memorable, Inviting and Fun to Read?
You only have a few seconds to capture website visitors’ attention. Miss the opportunity and it’s a win for one of your competitors. Don’t lose that opportunity with a website that is past its ‘best-buy’ date. Make sure your website is up to date, easy to use, and has relelvant information.
Continue readingDo I Really Need Google+ For My Business?
Last month we looked at the growing importance of online reviews to your business. Now we’re going to take a look at one place where online reviews are becoming important – that’s in Google+. Do I Really Need Google+ for Business? Not everyone yet appreciates the significance of Google+, probably because so far it hasn’t gained the traction that Facebook and Twitter have as general social media sites. Like Facebook, Google supports both personal and business pages. While many businesses now have a Facebook page, not so many are bothering with a Google+ Business Page. It’s just one more thing
Continue readingOn-line Reviews and Why You Should Care About Them
Free advertising. Wouldn’t you like some of that? Encourage customers to give you an on-line review and that’s exactly what you can get. As a business owner you’ll know the value of word-of mouth referrals. Some say it’s better value than any advertising dollar can buy. What is changing about word-of mouth referrals is that more and more they are happening on-line. We are moving from the Yellow Pages to search engines to find local businesses on-line. When we find them, we compare by reading feedback from people who have already used the business. Do you ever compare reviews before
Continue readingWhat the Heck is a QR Code?
You may not think you know, but you’ve probably seen one. You see them in print publications, in shop windows, real estate boards, bus stops and an increasing number of places. They’re becoming very common in advertising. A QR code is a 2D bar code designed to be used with smartphones that have a QR-code scanner app installed. If you’ve got a smartphone with one of these apps, you can scan this code right now. It links to an Anyware website page that explains more about QR codes and how to create one. Statistics show that more and more of
Continue readingSucceed at Online Video Marketing With These Tips
Online video marketing is now a popular option for advertising nowadays. And it is something that most people cannot deny. Video will and always will work especially in internet marketing for small business. A great number of surveys and studies have proven this a lot. And truthfully, many enterprises presently are into online video marketing due to a scattering of reasons: it isn’t going to put a hole in one’s pocket to create a video and after you put a video online it’ll stay there for keeps. It is how you present your video that the competition kicks in. Naturally,
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