Reviews – The Backbone of Searching for Businesses Online

We’ve been looking at social media and reviews quite a bit in recent articles. It is becoming much more important and if you don’t think about this you could find your business left behind. I recently found an excellent article by Trond Lyngbø that comprehensively discussed the link between social media, local search engine and public relations. I’ve pulled out some of the key information that is particularly relevant to people running small and medium sized businesses. “A major shift has taken place that alters the way you’re doing business online” Now that’s a powerful statement. What the author is referring

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Managing a Facebook Business Page is Easier With a Personal Profile

Setting up a Facebook business page is really easy if you already have a personal profile – aka a Facebook personal page. If you don’t have a personal page  and aren’t particularly interested in one, but do want a business page, we recommend you create a personal profile first. It will make managing your business page so much easier. You don’t have to use the personal page for anything other than logging into your business page. Nobody else ever has to see it if you don’t want them to! Though the two pages might look connected and you do use

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Do I Really Need Google+ For My Business?

Last month we looked at the growing importance of online reviews to your business.  Now we’re going to take a look at one place where online reviews are becoming important – that’s in Google+. Do I Really Need Google+ for Business? Not everyone yet appreciates the significance of Google+, probably because so far it hasn’t gained the traction that Facebook and Twitter have as general social media sites. Like Facebook, Google supports both personal and business pages. While many businesses now have a Facebook page, not so many are bothering with a  Google+ Business Page.  It’s just one more thing

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On-line Reviews and Why You Should Care About Them

Free advertising. Wouldn’t you like some of that? Encourage customers to give you an on-line review and that’s exactly what you can get. As a business owner you’ll know the value of word-of mouth referrals. Some say it’s better value than any advertising dollar can buy. What is changing about word-of mouth referrals is that more and more they are happening on-line. We are moving from the Yellow Pages to search engines to find local businesses on-line. When we find them, we compare by reading feedback from people who have already used the business. Do you ever compare reviews before

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What the Heck is a QR Code?

You may not think you know, but you’ve probably seen one. You see them in print publications, in shop windows, real estate boards, bus stops and an increasing number of places. They’re becoming very common in advertising. A QR code is a 2D bar code designed to be used with smartphones that have a QR-code scanner app installed. If you’ve got a smartphone with one of these apps, you can scan this code right now. It links to an Anyware website page that explains more about QR codes and how to create one. Statistics show that more and more of

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What is RSS & Why Should I Add It To My Web Site?

What Is RSS? RSS makes it easier and more likely for visitors to your web site to see your latest content. Start by watching this quick video that explains what RSS is and how to use it: RSS in 100 Seconds Why Should I Add RSS To My Web Site? If you have a BigCommerce online store with regular new products, a blog, a newsletter or any other type of content that you add on a regular basis, adding an RSS feed to your web site allows your customers to subscribe to your feed. Your new content lands in their

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