I visit a lot of websites and when I fill in a form, I regularly have to put in a code so the website can verify that I am a human being and not a machine. Those codes are just so hard to read sometimes, and I regularly get it wrong. I get even more annoyed if I get the code wrong and have to re-enter all or part of the information I’ve already typed into the form. How unfriendly is that? Sometimes I get so annoyed I just give up. Forms that are difficult to use are sometimes the
Continue readingDo It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Used Book in Good Condition As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do
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Google Places has changed. Again. This time they’re trying to give users a more “active” feel and offer features that work towards benefiting your target audience, making your business stand out. In other words, your Google Places listing is not totally gone; it has just turned social. But there is no need to panic; here’s what yo need to know about Google+ Local pages to help you adapt to the changes. What Does Your Business Need to Do? If Your Business Already Had a Verified Google Places Page: Google+ Local pages are generated automatically for any business that had a
Continue readingFeatures Tell, Benefits Sell
Our friend Susie, who we met browsing online for sports tops, is a busy person and shops online whenever she can. For her mother’s birthday, she went shopping for a nice pair of earrings. The first site she went to had a product description that read something like this: The perfect everyday diamond hoops! These 18ct yellow gold earrings consist of a single row of round brilliant diamonds, claw set on the front of a hinged two piece mount. So did the second. The third site was only slightly different. Now earrings are a bit different from sports tops and
Continue readingWord of Mouth Marketing: How Smart Companies Get People Talking
FROM THE NEW YORK TIMES, AND USA TODAY MONEY BESTSELLER Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple
Continue readingUse Promoted Posts to Jump Start Your Facebook Engagement
If you are wondering how to kick-start your Facebook business page, regular is agood way to start. However it’s slow going, so why not use promoted posts? They are a cost effective way to get started.
Continue readingA Selection of our Recent Websites – from Excavation to Mobility Van Hire to Bookkeeping
Here is a sample of recent websites built by Anyware
Continue readingMalware – Install It With the Click of a Mouse
Sue is a teacher and her class is making a short video which is a send-up of a scene in a popular movie. Sue has the original movie on DVD and wants to use a piece of the audio from the movie in the video. ( Let’s set aside any copyright infringement in Sue’s actions for a moment). Sue searches for some software that will rip the audio and finds what she wants. Sue starts the installation and when the process asks her if she’d like to install a mywebserach toolbar, she ticks the box. because it seems like something
Continue reading5 Ways to Engage on Facebook
We have just created a Facebook page for a client, so it seems timely to write an article on the challenge of engaging people. Let’s face it, there are only a few small business who have the sort of product or service that just naturally encourages people to comment and share. You might be able get people to LIKE your page, but that’s not the same as getting them to ENGAGE. Engaging means liking posts, commenting and sharing, and people will only do this if the content is enticing. So if you’re not one of these lucky businesses who just
Continue readingExploring The Benefits Of Social Media Marketing
If someone uses the internet regularly, they probably know about Facebook and Twitter. But, not many businesses use it to communicate with customers like they should. Check out the tips given here for using a social media marketing plan for your business. At the end of this post, discover how to use Facebook as a Marketing Tool. Latest Business Amazon productsStart Your Own Business (StartUp Series) Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life your new business. This unmatched guide – the best-selling business startup book
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