Author: Phil Donaldson

A popular myth suggests that adding your keyword phrases to the “meta tags” on your web site will give you great search engine rankings. In fact the meta tags only play a small part in getting your website pages well ranked. To get good, sales producing search engine traffic for a page on your web site you need 3 key things… Read the article – Search Engine Optimisation – How to get top rankings

To get good, sales producing search engine traffic for a page on your web site you need 3 key things: Good content on a well constructed page Page Optimisation – a page that is targeted to a popular and relevant keyword phrase Link Popularity – a good variety of high quality links from other web sites that talk about a similar topic (i.e. use similar keywords), and plenty of them. We’ll assume you have a great web site design company, so #1 is covered. With a bit of expertise and elbow grease (or some help from your web designer) you

If you’ve recently purchased a domain name this article helps you set up your email program to use your domain name. If you’ve had your domain name for a while, this might be a good time to check that your email program is set up to get the most from your domain name. Read the article – How To Set Up Your Email Program To Get The Most From Your Domain Name

If you want people to buy products from your web site, they must believe they can trust you. Having an “About” page that tells people all about you can go a long way towards that. 1. Create a personal profile New customers don’t know you from a bar of soap and they want to ensure they’re not giving their hard earned cash to a fraudster. So having a “Personal Profile” or “About” page… Read the article – Show Your Prospects You Are A Real, Trustworthy Person And You Know Your Stuff

If you are starting a new business, you probably know that you need to register your domain name to protect it from someone else buying it first. But what exactly are you buying, and what does it have to do with email and web sites? A domain name is like your brand name in cyber-space. You use it to put your own brand name… Read the article – What is an internet domain name and how can it help you?

Before the Internet, you had to spend a lot of time and money to find out if people would buy your product. Traditional Methods Require Traditional Investment You didn’t want to learn your product was not quite what people wanted after you had gone to the expense of developing it. So you had to survey people on the street, run telemarketing campaigns or… Read the article – Internet Marketing Research Paper – Understand What People Want To Buy

For the same reason you would never SHOUT down the phone at a customer, you should never type an email in UPPER CASE. But what else do you do that might be turning good customers away? As a web designer, I see a lot of emails. And some of the most badly written emails I’ve seen are from merchants. Many of them are far too busy to give the niceties of email a first thought. But at what cost? Read the article – How to retain customers through proper use of email

One of the most important things a web site can help you do, is improve your customer service. Make your contact details easy to find and you’ve got a good start. If you’re competitor is easier to get hold of than you, who’s more likely to make the sale? Read the article – How A Web Site Can Help Your Customer Service