I’m going to show you how to create an effective promotion that you can hook up to your web site. While a good ecommerce cart makes it easy to add such a promotion to your web site, this article is about how to plan your promotion rather than how to plug it in to your web site. The one thing we want to do with the promotion is attract as many customers as possible. Normally I don’t advise competing on price, but with this promotion lets look at how to win more customers, increase average order value, get repeat customes
Continue readingAuthor: Phil Donaldson
Ecommerce Web Design Wellington – 6 Ideas To Wow Customers After They Buy
One of the most important things you can do with your ecommerce business is to focus on more than just the ecommerce features and make sure that one time customers turn into life time customers. The good news here is that most of your competitors are not doing anything after the sale to WOW your customers after the sale so their one time customers can become your lifetime customers if you are the one to WOW them. If you follow up using some of these tips you can guarantee few of your competitors are doing the same so you will
Continue readingWhat Would I Do if I Wasn’t Afraid?
FEAR is one of the biggest challenges that business owners can face. FEAR – False Expectations Appearing Real holds you back. It restricts you to being just great when you could be extraordinarily brilliant in your success. This month I want to talk about that ‘elephant in the room’ – What would I do if I wasn’t afraid? It’s a question asked in that great book Who Moved My Cheese? by Spencer Johnson. What is your Fear Elephant? What brings it into the room? How do you move it along so it’s not a hurdle for your business success? Fear
Continue readingAnyware Affordable Web Design – Choosing Your Domain
Affordable Web Design Domain Names Selecting your website name is an important element of having affordable web design for small business. This may be the branding and identity of your business to your potential customers. The web site name is what folks will use to refer your internet site to others so there are several things to consider when choosing the best name for your site. Below are the following starter tips when choosing the best website name for your business. SEO is essential in building a website with quality content but a domain that’s already rich in keywords will
Continue readingHow Google Places Helps Customers Find You
If your business has local customers then you can help them find you by getting listed in Google Places. Google Places is Google’s local directory. And it determines which businesses appear in the local map that Google often shows when you search for a local business. For example: www.google.co.nz/search?q=plumber wellington Set up your Google Places listing well and you can appear at the top of the Google Map. And even more importantly, because Google usually shows a map for local business searches, you can often get onto page 1 of Google. Using Google Places to increase your ranking puts your
Continue readingGoogle Places – still the best marketing investment for local business
Every time we optimise a customers’ Google Places listing, even after doing it a dozen times, I’m still in awe of the value our clients get. What other piece of marketing can deliver a #4 (or better) ranking in Google for $350? And that’s if you pay us to do it. It’s free if you can figure out how to do it yourself. Here’s a couple of examples: Quinovic Johnsonville: http://www.google.co.nz/search?&q=property+management+johnsonville Go Google!
Continue readingBecome the Expert in Your Business Profession
What would it mean to your Business if prospects and potential new clients just picked up the phone and called you without any thought to calling anyone else? What impact would this have on your Business revenues and profit margins? This Sales Tip could change the way you do business so think how you could apply and profit from it. As a result of more and more of your business prospects using the Internet to find their desired products and services it’s most important that you can be found and be considered as the trusted expert within any Internet search
Continue readingGood Things on Wall St
Wall St, New York has had a bit of a bad rap since the 2008 financial meltdown. Wall St on Lambton Quay, on the other hand, has a sound reputation, and a brand new website. Check out that funky boardroom table! Wall St on Lambton Quay offers serviced and virtual offices: http://www.wallst.co.nz Thinking about a new website? Take a look at our portfolio of affordable web designs
Continue readingBuilding Trust in the Sale Process
I’ve touched on this subject before and I’m revisiting it again because it’s so important for your sales to be successful. In a nutshell new prospects and existing clients will not buy from you unless there is complete TRUST between you and your client and between the client and your Company. Sounds simple doesn’t it? However, how many times have you lost a client and you scratch your head and wonder why. Then you get a fluffy excuse if you actually dare ask. Chances are the trust factor either didn’t exist or was diluted enough for the client to go
Continue readingInternet And Video Marketing – Be the Trusted Expert
You’re probably aware that people no longer trust advertising. In fact a recent survey revealed that only 14% of people trust adverts. You may have found yourself constantly increasing your own advertising budget but getting worse and worse results. So why is this happening? Well people have had enough of hype and of being told everything they see is the best thing that ever existed. So we’ve evolved back to the old fashioned values our grand parents had. If you need something, you ask someone you trust where to find it. The evolution back to these old fashioned values has been accelerated by
Continue reading