Category: Web Design and Marketing Tips

Learn how to double your website marketing results, and meet our featured clients – Buck Electrical.  This month Phil shows you how to double your money without buying into a ‘get rich quick’ scheme… It won’t happen overnight, but this method actually works!! Read newsletter

For most businesses 20% of your marketing generates 80% of your turnover. Have you identified the 80% of your marketing that does not work and stopped wasting money on it yet? What about the 20%? Are all your marketing efforts focussed on the 20% that gives the best results? If you already measure, test and tune these things in your business then skip to the end of this article. I have a new trick you’ll love.

Well written sales copy instantly shows your best customers they are in the right place. It makes it easy for them to find the information they are looking for and it answers all their questions. It creates a personal connection with your best prospects, guides them through your web site and compels them to call you. Watch the video or read on…

Google maps is great for showing your location to people who are about to visit you. But what do you do when you need to show them two locations? For example, you’re arranging to meet a client at one of your two offices and you’re not sure which one they are closer to. Or a client needs directions to your office AND to the closest parking building? Google My Maps allows you to add more than one thing to a map. You can add icons for multiple offices, parking building icons or even give directions via a series of points.

This month Phil shows you how to earn more from your web site marketing machine by breaking your big scary project into tasty wee morsels. Ask any good business coach how to achieve something big and they’ll tell you to break it into small pieces and schedule regular time in your calendar. You’ll nibble at the pieces and get it done. Nowhere is this technique more effective (or necessary) than improving your web site marketing machine. Read newsletter

It’s December again and we can look back at the Year of 2010 and ponder on the successes within our Businesses. We can think about the things that have worked well and the things that haven’t and we can think about what 2011 might hold for us. Maybe one of the “mysteries” of your Business is: “Where do my best Clients come from, how do they find me?” As a Business Owner, if you haven’t been thinking about this question then you will probably not be sleeping very well at night because if you don’t know the answer then you

Answering this question reliably and consistently is just about the holy grail of web site marketing. The more detail you know about how your favourite customer found you, the easier it becomes to find another one just like her (or him or it). Why waste time, money and energy on anything but your most productive marketing? You can easily see from your web stats how many visitors you get from Google for each keyword. But knowing that you had 15 visits from people searching for “lawn mowing wellington” does not tell you which of them are tyre kickers and which

No longer do Anyware Web Design clients have to mess around with FTP or ask us to upload files such as PDFs or Word docs for them. We’re proud to release the downloads module for Anyware Content Manager. Most content management systems make uploading PDFs, word docs and other files to your web site confusing and hard to manage. So we stripped out all the features that you don’t use and put everything on one screen. Now it’s really easy to upload a PDF or Word doc to your web site and link to the doc from any page on

Let me rephrase that. You ARE an expert. If you were not, you would not be able to do what you are doing now. The real question is how much of an expert do your potential customers perceive you to be? And how do you improve that perception? Image by phauly via Flickr Here are some ways to make a difference: Add amazing testimonials to your web site (unsolicited are best) Ensure the visual design of your web site gives a great first impression Show an impressive portfolio of your best work Make information on your web site easy to