Category: Web Design and Marketing Articles

Every business has a “Marketing Machine”. Does yours happen by accident and run away in it’s own direction or do you plan it and steer it? What small improvements have you made to it lately? Learn more at our web design seminar – Simplifying the Internet

Designing Your Sales Funnel Your sales funnel is the typical path a visitor takes through your web site. In the example opposite people typically visit the home page, then the services page and then the contact us page where our ultimate goal is for them to make an enquiry. And as visitors pass through the funnel … Read the article – web design to increase sales via a funnel

Even the simplest web site should have clearly defined goals. If I ask you to shoot these targets, you’re going to find the second one easier to hit because it’s nice and clear. And this is exactly what we need from our goals for our web site. They need to be clear. Every decision that you, your copywriter, your graphic designer and especially your staff make about your web site should be made within the context of your web sites’ goals. This ensures everything that everyone does with your web site is heading in the right direction. So what ever

To find your best customers you need to know: Who they are How they find you What they are looking for What is most important to them, and How to get their attention. You could be forgiven for thinking that to reach a large number of customers you have to advertise on TV, because that’s where the most people are and that’s what the big companies do. That’s just the expensive way to do it. A niche market is a group of people who are looking for something specific and they can usually be reached cost effectively… Read the article

A popular myth suggests that adding your keyword phrases to the “meta tags” on your web site will give you great search engine rankings. In fact the meta tags only play a small part in getting your website pages well ranked. To get good, sales producing search engine traffic for a page on your web site you need 3 key things… Read the article – Search Engine Optimisation – How to get top rankings

To get good, sales producing search engine traffic for a page on your web site you need 3 key things: Good content on a well constructed page Page Optimisation – a page that is targeted to a popular and relevant keyword phrase Link Popularity – a good variety of high quality links from other web sites that talk about a similar topic (i.e. use similar keywords), and plenty of them. We’ll assume you have a great web site design company, so #1 is covered. With a bit of expertise and elbow grease (or some help from your web designer) you

If you’ve recently purchased a domain name this article helps you set up your email program to use your domain name. If you’ve had your domain name for a while, this might be a good time to check that your email program is set up to get the most from your domain name. Read the article – How To Set Up Your Email Program To Get The Most From Your Domain Name

If you want people to buy products from your web site, they must believe they can trust you. Having an “About” page that tells people all about you can go a long way towards that. 1. Create a personal profile New customers don’t know you from a bar of soap and they want to ensure they’re not giving their hard earned cash to a fraudster. So having a “Personal Profile” or “About” page… Read the article – Show Your Prospects You Are A Real, Trustworthy Person And You Know Your Stuff

If you are starting a new business, you probably know that you need to register your domain name to protect it from someone else buying it first. But what exactly are you buying, and what does it have to do with email and web sites? A domain name is like your brand name in cyber-space. You use it to put your own brand name… Read the article – What is an internet domain name and how can it help you?

Before the Internet, you had to spend a lot of time and money to find out if people would buy your product. Traditional Methods Require Traditional Investment You didn’t want to learn your product was not quite what people wanted after you had gone to the expense of developing it. So you had to survey people on the street, run telemarketing campaigns or… Read the article – Internet Marketing Research Paper – Understand What People Want To Buy